欧债危机尚未谢幕，贸易壁垒频频登场，原材料成本和人力成本不断上涨 

The debt crisis has not curtain call,Trade barriers come again and again,Raw material cost and labor costs rising 

　　2月4日立春，但中国的出口玩具企业尚难看到冬季结束的迹象——欧债危机尚未谢幕，贸易壁垒频频登场，涨声一片的原材料成本、人力成本，使得玩具出口商渐渐承受不住。

On 4 February spring begins,But China's export toy enterprise is still difficult to see the end of the winter signs - European debt crisis has not curtain call,Trade barriers come again and again,A sound a piece of raw material cost/Human cost,That toy exporters gradually accept to can not stand.

　　中山市是广东省重要的玩具出口基地之一，共有获得玩具出口许可证的生产企业118家，主要以生产塑胶玩具、布绒玩具等传统玩具为主。

Zhongshan city, guangdong province is one of the important toy export base,There are toy export license for the production of 118 enterprises,Mainly the production of plastic toys/Cloth toys mainly traditional toys.

　　据中山检验检疫局负责相关业务的谢璘介绍，去年经该局检验出口的玩具48514批次，货值6.42亿美元，比2010年分别减少2.7%和6.6%。这是中山玩具出口连续第二年下跌。中山如此，中国其他玩具产区的情况也差不多，甚至比中山有过之而无不及。

According to sun yat-sen inspection and quarantine responsible for related business thanks Lin is introduced,Last year the inspection by the export toy 48514 batches,The value of $642 million,More than 2010 years were reduced by 2.7% and 6.6%.This is zhongshan toy exports fell for the second year in a row.Zhongshan so,The other Chinese toy production situation is similar,Even more than zhongshan goes beyond.

　　中国玩具产业多为“三来一补”模式(来料加工、来样加工、来件装配和补偿贸易)，早已“疲态尽显”。企业长期加工、贴牌生产，赚取的只是低廉的加工费用。过低的利润，使企业的抗风险能力弱。多数企业包括已经具备自主研发能力的企业没有成熟的销售渠道，也“养不起”自有品牌，只能把自己研发的产品贴牌销售。而人工成本持续上升，也加快了这一趋势。

China's toy industry for more"3 will fill"mode(processing/To sample processing/Assembling with supplied parts and compensation trade),had"Appears to be faltering significantly in the".Enterprise long-term processing/OEM,Earn is low processing cost.Low profit,Make the enterprise of the weak ability to resist risks.Most of the enterprise including has independent research and development ability of the enterprise did not mature sales channels,also"Couldn't afford to keep"Own brand,Only their research and development products OEM sales.And labor costs continue to rise,Also accelerating the trend.

　　中山市崇高玩具厂负责人说，人民币的升值正蚕食着玩具出口企业本已极微薄的利润。

Zhongshan lofty toy factory chief said,The rise in the yuan is encroached on toy export enterprises are the low profit.

　　虽然2012年是汇改以来人民币升值最为平缓的一年，但是随着美国新的量化宽松政策的到来，以及欧洲、日本央行均表示将维持宽松的货币政策，2013年资金将继续流入新兴市场，人民币仍面临着较强的升值压力，这也让中国的玩具厂商感到痛苦。

Although 2012 is changed by the appreciation of the renminbi since the most gentle one year,But with the arrival of new quantitative easing policy,And European/The bank of Japan are says it will maintain the loose monetary policy,2013 funds will continue into emerging markets,RMB faces strong upward pressure,This also let China's toy manufacturers feel the pain.

　　而订单价格却始终难涨，在接单就赔钱，不接就停产的情况下，中国的玩具企业纷纷陷入了两难境地。中山市友利玩具公司的客户就不同意其欲提价保生存的要求，结果去年该公司业务下滑了近一半。中山市善浓玩具公司境遇相对好些——经过反复协商，客户勉强同意订单提价2%，再高，则取消订单。

And the order price has always difficult to rise,In the joint single lose money,Don't pick up under the condition of discontinued,China's toy enterprise are in the dilemma.Zhongshan u-real toy company customers don't agree to the price to the requirements of survival,Results the company business last year dropped nearly half.Zhongshan good strong toy company situation relative better -- after repeated negotiation,Customer reluctantly agreed to order price increase 2%,Then the high,, cancel the order.

　　欧美向来是中国玩具出口的主要市常广东工业大学法学教授郑晓明说，这两个主要市场也是雷区。相关国家均在去年实施了大量的新的准入标准，给中国的玩具行业带来了重重考验，也为其未来发展蒙上一层阴影。

Europe and the United States has always been a Chinese toy export main city ChangGuangDong industrial university law professor ZhengXiaoMing said,The two main market is also mine field.All the relevant countries in last year implemented a large number of new access standard,To China's toy industry brought many test,Also for the future development cast a shadow.

　　广东乐美达集团公司是全国首个童车类“出口免验”企业。就越来越多的贸易壁垒，这家企业的负责人举例说：2012年3月23日，欧盟2012／7／EC指令正式实施，再次降低了3类玩具材料中的镉限量，新标准允许的含量普遍比旧标降低二到四成。其检测的重金属元素也由8种增加到了17种。

Guangdong LeMeiDa group company is the first baby carrier class"Export inspection exemption"enterprise.Is more and more trade barriers,The enterprise's person in charge for example:On March 23, 2012,The eu directive 2012/7 / EC officially implemented,To reduce the three kind of toy materials of cadmium limit,The new standard allowed content is more than the old standard by 2 to forty percent.The test of heavy metals by eight also increased to 17 kinds of.

　　中山检验检疫局通过调查发现，上述贸易壁垒实施后，大部分企业的总成本增加了5%~20%，少部分企业的总成本增加20%~40%。这对利润微薄的玩具出口企业而言，简直是雪上加霜，只有大企业才勉强有能力应对这一险境。(魏蒙)

Zhongshan inspection and quarantine through the survey found,The trade barriers after implementation,Most of the enterprise's total cost increased by 5% ~ 20%,A few enterprise total cost increased by 20% ~ 40%.The profit little toy export businesses,It is down,Only the big enterprise reluctantly has the ability to cope with the danger.(WeiMeng)