纵观10年来，中国游戏产业发展非常迅猛，原创网络游戏的发展也令人叹为观止。网页游戏www.77313.com数据显示，截止至2012年，中国原创网络游戏市场实际销售收入368.1亿元人民币，比2011年增长了35.6%，占中国网络游戏市场实际销售收入的64.6%。中国原创网络游戏中海外出口风头正劲，出口份额持续年年增长，尤其是在2008-2012年的4年中，每年的增幅都超过五成。2012年中国游戏产业网络游戏海外出口实际销售额甚至高达5.7亿美元。

In ten years,Chinese game industry is developing very fast,Original online game development is amazing.Web game www.77313.com data display,By 2012,The original Chinese online game market actual sales income is 36.81 billion yuan RMB,With an increase of 35.6% than 2011,Of China's online game market actual sales revenue of 64.6%.The original Chinese network game in overseas export overshadowed by,The export share continued growth year after year,Especially in the 2008-2012 years of four years,The increase of more than fifty percent a year.In 2012, the Chinese game industry network game overseas export actual sales even as much as $570 million.

　　最近发布的《2012年中国游戏产业海外市场报告》(摘要版)显示：2012年，中国原创网络游戏海外出口持续增长，总计有40家中国网络游戏企业原创的177款国产原创网络游戏进入海外市场，海外出口实际销售收入为5.7亿美元。较上年增长57.5%。

The recently released[In 2012, the Chinese game industry overseas market report](The version)display:In 2012,,The original Chinese network game overseas export growth,A total of forty home China online game enterprise original 177 of domestic original network game into overseas markets,Overseas export actual sales revenue for 570 million dollars.A growth of 57.5% last year.

　　从中国游戏产业原创网络游戏海外出口的类型来看，分为三大部分：客户端网络游戏、网页游戏、移动游戏。2012年，中国原创网络游戏海外出口的产品共计177款，其中网页游戏超过半数共计出口103款，客户端网络游戏为65款，移动游戏为13款。网页游戏大幅度增长，超越客户端网络游戏，成为中国原创网络游戏海外出口产品数量最多的游戏。网页游戏海外出口数量较之2012年增加了46款，同比增长78.9%。

Chinese game industry from the original network game overseas export type to see,Is divided into three parts:The client network game/Web game/Mobile game.In 2012,,The original Chinese network game overseas export products of a total of 177,The web game more than half of total export of 103,The client network game for 65),Mobile game for 13).Web game a substantial increase,Beyond the client network game,Become China's original network game overseas export products the most number of games.Web games overseas export quantity compared with 2012 an increase of the 46),Year-on-year growth of 78.9%.

　　77313页游平台指出，这几年随着国内网页游戏市场的逐渐饱和，更多的开发商开始瞄准了海外地区。2012年，网页游戏海外出口产品数量增长迅速，首先跟网页游戏本身的特殊优势和各大地区的消费需求是密不可分的。以东南亚的越南地区为例，由于国家的政策因素，对于客户端游戏市场的监管力度非常之大，导致客户端游戏进驻越南国内市场明显受阻，相反对于网页游戏的政策却相对宽松。

77313 swim platform pointed out,In recent years along with the domestic web game market gradually saturated,More developers began to aimed at the overseas areas.In 2012,,Web games overseas export product quantity and rapid growth,The first page of the game itself with the special advantages and major areas of consumer demand is inseparable.In southeast Asia in Vietnam as an example,Due to the country's policy factors,For client game market regulation is very big,Lead to client game in Vietnam domestic market obvious hindered,Contrary to web game policy is relatively loose.

　　再看2012年中国原创网页游戏海外出口实际销售收入，之前提到过中国原创网络游戏海外出口实际销售总收入为5.7亿美元，而中国原创网页游戏海外出口实际销售收入为2.28亿美元，仅次于客户端网络游戏3.31美亿元位居第二。而涨幅网络游戏较上年增长79.5%，客户端网络游戏仅为46.5%。

To see the original Chinese 2012 web games overseas export actual sales revenue,Mentioned before the original Chinese network game overseas export actual sales revenue for 570 million dollars,And the original Chinese web games overseas export actual sales revenue for 228 million dollars,After the client network game 3.31 beauty one hundred million yuan in second place.The network game and increase 79.5%,The client network game is only 46.5%.

　　从海外运营模式而言，实现自建公司、独立运营的国内领先的网络游戏企业也不在少数。早已为玩家熟知的趣游，全球分支机构高达25个，另外一些新兴页游企业，像77313网页游戏平台（http://www.77313.com）也在北美、南美、欧洲、日本、中国台湾、马来西亚和韩国设立了海外运营企业。总体而言，国内领先的网页游戏企业都在纷纷布局海外市场，呈现出逐年递增的良好态势。

From overseas for operation mode,Self-built company to realize/Independent operation of the domestic leading online game companies are also not a few.For players already known as interesting to swim,Global branch up to 25,Other emerging page swim enterprise,Like the 77313 web game platform(http://www.77313.com)Also in North America/South America/The European/Japan/China's Taiwan/Malaysia and South Korea set up overseas operation enterprise.In general,The domestic leading web game enterprise in China have layout overseas market,Present a good situation for increasing year by year.

　　我国原创网页游戏在海外市场盛行的一个重要因素不容忽视，就是将游戏内容与本土化的融合。众多国内出口海外的网络游戏在进行产品推广的时候，对人物的名称和形象均实现了本土化改造，改造成为当地人普遍认知的典型形象，这样可以大大增强游戏与本土文化的结合，让用户对于游戏中人物有很强的认同感，有效地推动了我国网页游戏在海外的推广。此外在游戏的题材和玩法上的创新也是吸引海外玩家的重要因素，2012年我国国内涌现出的网页游戏大作，饱含中华文化但题材各异的网页游戏大多数出口到认知度比较高的港澳台及东南亚地区。

Our country original web games in the overseas market in one of the most important factors that nots allow to ignore,Is the integration of content and localization.Many domestic export overseas network game in the product promotion,The character's name and image are achieved localization,Transformed into local common cognitive typical image,This can greatly enhance the games and the combination of local culture,Let the user for the characters in the game has a strong sense of identity,Effectively promote the web game in China in overseas promotion.In addition in the theme and the innovation of the play is also an important factor to attract overseas players,In 2012, the domestic emerging web game functions,But with the Chinese culture theme of web games most export to awareness higher Hong Kong, Macao and Taiwan and southeast Asia.

　　根据上述我们可知，从海外出口的销售收入来看：2012年，中国原创客户端网络游戏海外出口实际销售收入为3.31亿美元。占据海外市场销售收入近六成的比重，而中国原创网页网络游戏海外出口实际销售收入为2.28亿美元，占据海外市场销售收入的四成。不仅如此，我们单从较之上年的增长率上看，网页游戏79.5%的年增长率，而客户端网络游戏46.5%在逐渐告别50%以上的高增长率，增长趋势在逐渐放缓。我们根据目前海外市场的整体态势而言，随着各地区优势的显现，网页游戏增长的空间还非常大，优势比较明显，对着我国原创网页游戏产品数量的逐年攀升，海外出口网页游戏产品的数量也在逐渐增大，未来几年中国原创网页游戏的海外出口市场销售收入有望超过客户端网络游戏，逐渐成为海外游戏出口的主力军。 

According to the above we know,From overseas export sales to see:In 2012,,China's original client network game overseas export actual sales revenue for 331 million dollars.Occupy the overseas market sales income of nearly sixty percent of proportion,And the original Chinese web network game overseas export actual sales revenue for 228 million dollars,Occupy forty percent of the overseas market sales revenue.Not only that,We compared the growth rate of single from last year to watch,Web game an average annual growth rate of 79.5%,And the client network game 46.5% is to say goodbye to more than 50% of the high growth rate,Growth is slowing.We according to the current situation of the overseas market for the whole,With the advantages of each area appeared,Web game growth space is very big,Obvious advantages,To our country original web game product number of rising year by year,Overseas export web game products in the number of increase gradually,The next few years China's original web games overseas export market sales revenue is expected to more than the client network game,Gradually become the main force of the overseas game export.