今年上半年，台州市三门的浙江金旭食品有限公司(以下称“金旭公司”)生产的一批冷冻蔬菜顺利出口日本及欧美，出口金额达4.9万美元，从而实现了台州市冷冻蔬菜出口零的突破。

In the first half of this year，The zhejiang taizhou three golden food Co., LTD(The following says“Keeping company”)The production of a batch of frozen vegetables successfully exported to Japan and Europe and the United States，The amount of exports of $49000，As to realize the taizhou frozen vegetables exports breakthrough。

　　台州农业局产业发展处处长周新革说，台州市的冷冻蔬菜加工行业正处在起步阶段，金旭公司作为目前全市冷冻蔬菜加工出口的唯一一家企业，在国内食品安全问题日趋严峻的情形下，行销海外，这让部分冷冻蔬菜加工商看到了商机。

Taizhou agriculture industry development everywhere long ZhouXinGe said，Taizhou of frozen vegetables processing industry is at the beginning，At present the company as the golden frozen vegetables processing export only one enterprise，In the domestic food safety problems are becoming serious situation，Marketing overseas，This let part of the frozen vegetables and industry and commerce see the opportunity。

　　“订单蔬菜”模式一举两得

“Order vegetables”Mode kill two birds with one stone

　　2010年，金旭公司在三门县小雄镇成立，2011年，公司拿到自营出口权，目前，他们拥有国内最先进的流水线生产设备，冻结能力为每天110吨成品，已成为台州市库容最大的蔬菜冷冻加工企业。

2010 years，Keeping the company in three county town of male was small，2011 years，The company get import-export operation，At present，They have the most advanced domestic assembly line production equipment，Frozen ability of 110 tons per day of finished products，Taizhou capacity has become the largest vegetables frozen processing enterprise。

　　在公司总经理办公室的墙壁上，挂着一张蔬菜种植及采收计划一览表，公司的一年生产进度，就是根据这一张表格安排下来。

In the company general manager office wall，Hung a vegetables planting and harvesting program schedule，The company a year production schedule，Is this a form according to arrange down。

　　“这个月是青花菜和白花菜种植的时节，我们会下派技术人员，到田头指导农户种植；这个月也是莲藕、葱、青椒、红椒采收的时节，这些来自三门和临海的蔬菜正源源不断送到我们公司，等待冷冻加工。”金旭公司的总经理黄伍平说道，“我们按照订单需求生产，这样公司就不会出现蔬菜大量库存的情况，另外，农户也不会盲目地进行耕种，这是一举两得的好事。”

“This month is the green food and vegetables planting season of white flowers，We will XiaPa technical personnel，To farm guide farmers to plant；This month is lotus root、green、Green pepper、Red pepper season of harvest，These are from three and the vegetables are flowing to our company，Waiting for frozen processing。”Keeping the company's general manager HuangWuPing said，“We order according to production，So the company won't appear a large stock of vegetables，In addition，Farmers will not blindly farming，This is kill two birds with one stone of the good。”

　　批发价两毛一公斤，制成冷冻产品可卖两元

The wholesale price two hair a kilogram，Frozen products to sell made two yuan

　　南瓜在超市售价每公斤八毛钱，商贩采购批发价格是每公斤两毛钱，而冷冻蔬菜企业从农户手中收购的价格是每公斤六毛钱，这些南瓜在过水之后将被切成南瓜丁，经过冷冻处理，一包一公斤重的南瓜丁可以卖到2元钱。

Pumpkin in the supermarket price per kg eight wools money，Vendors purchasing wholesale price is two cents per kilogram，And frozen vegetables enterprise from the hands of the purchase price is farmers six cents per kilogram，These pumpkins in water will be cut into after pumpkin d，After frozen processing，A pack of a kilogram of pumpkin butyl can sell to 2 yuan。

　　“今年临海等地出现南瓜滞销，批发价每公斤只有两毛钱左右，我们之前与农户签订的采用契约合作的形式，和当地农户做好产销衔接，统一向农户配送种子和农药，全程提供技术指导，同时，我们还跟当地农户签订保护价格收购协议，以保障合作农户的利益。”金旭公司的工作人员陈军说。

“This year, there is the pumpkin，The wholesale price per kilogram only two cents or so，Before we sign the contract with the farmers of the form of cooperation，And the local farmers do production and marketing cohesion，Uniform distribution seeds to farmers and pesticides，Provide the technical guidance，At the same time，We also signed with local farmers to protect price purchase agreement，In order to ensure cooperation farmer's interest。”Keeping the company staff howell said。

　　“金旭公司冷冻南瓜销量不错，收购价格也比其他的商贩要高，我们愿意卖给它，这也让我们明年种植南瓜有信心了。”桃渚镇一名南瓜种植户说。

“Keeping the company frozen pumpkin sales good，The purchase price is better than other vendors to high，We are willing to sell it，It also let us grow pumpkins have confidence next year。”Taozhu famous town a pumpkin farmers said。

　　“蔬菜很容易受天气因素影响，原料价格也不稳定，我们就和当地合作社签订保护价格收购协议，这样农户就能赚取市场的平均利润。”陈军说，金旭公司惠及了周边4000多户农民的利益，提高14000多亩农副产品的附加值。

“Vegetables are vulnerable to the weather factors，Raw material price also is not stable，We and the local cooperatives purchase agreement signed protection，So farmers can earn market average profit margins。”Howell said，Keeping the company benefit the peripheral more than 4000 households farmers，Improve more than 14000 hectares of agricultural and sideline added value of products。

　　外商对冷冻蔬菜的要求近乎苛刻

For the requirement of frozen vegetables foreign almost harsh

　　据了解，我国的蔬菜输出地主要集中在欧、美、日等一些发达国家和地区，他们对蔬菜的农药残留、重金属、微生物等方面检测指标要求非常高，对出口蔬菜的检查项目很多，国内很多企业往往达不到他们的要求。

According to understand，Our vegetables mainly concentrated in the output、beauty、Japan, some developed countries and regions，They for vegetable of pesticide residues、Heavy metal、Microorganism inspection index require very high，On the export vegetables test for many，Many domestic enterprises often hit their requirements。

　　根据规定，蔬菜要出口，企业就必须要有自己的生产基地，同时，生产基地要在检验检疫部门备案，要求所生产的出口产品必须全部来自备案基地。

According to the regulation，Vegetables to export，Enterprise must have their own production base，At the same time，Production base in the department of inspection and quarantine to record，Request by the production of export products must all from record base。

　　“由于冷冻蔬菜牵涉到生产、储存、加工、出库、运输等诸多环节，要求十分严格。”陈军说，7月底，有一批日本客户来到他们公司，前后进行了四次实地考察，生产流水线的每一环节他们都认真地了解。

“Because of frozen vegetables involves production、storage、processing、outbound、Transportation, and many other links，Is very strict。”Howell said，At the end of July，A group of Japanese customers came to their company，The four times before and after field trip，Production line each link of they are carefully observe。

　　正是由于外商对冷冻蔬菜的严格检验，不少蔬菜加工企业也一直犹豫，要不要做冷冻蔬菜加工出口产业。

It is because of frozen vegetables foreign strict inspection，Many vegetables processing enterprise have been hesitant，Want to do frozen vegetables processing export industry。

　　黄岩有一家冷冻农副产品公司，当他们的负责人向陈军问起，为何金旭公司要做冷冻蔬菜加工时，陈军说了这样一个事实：在国内的农产品流通过程中，蔬菜运输的损耗是最严重的，单单是果蔬一类每年损失就达到1000亿元以上。“每年我国腐烂损耗的果蔬几乎可满足2亿人口的基本需求，损耗量居世界首位。”

Huangyan have a frozen agricultural and sideline products company，When their head, to asked，Why keeping the company to do frozen vegetables processing，Howell said the fact：In domestic circulation of agricultural products in the process，Vegetables transportation is the most serious loss，Only a fruit and vegetable every year loss to achieve 100 billion yuan of above。“The loss of the fruits and vegetables rot in China each year almost 200 million people can meet the basic requirements，The world's first wastage。”

　　“看到了这点，所以我们决定做冷冻蔬菜加工，一是减少了蔬菜运输中的损耗，增加农产品附加值，二是为了将更多台州蔬菜卖到外地或国外，可以为农户与企业增产增收。”陈军说。

“See this，So we decided to do frozen vegetables processing，One is to reduce the vegetables transport of the loss，Increase agricultural added value，2 it is to send more taizhou vegetables sold to outside or abroad，For farmers and enterprises can increase income。”Howell said。

　　保鲜速冻深加工，多途径打造销售法宝

Fresh frozen deep processing，To create a magic weapon sales

　　金旭公司是将冷冻蔬菜卖到了国外，而临海的西蓝花则将冷冻蔬菜的市场悄悄转回了国内。

The company is keeping the frozen vegetables sold to foreign countries，And the west blue flower will frozen vegetables market quietly turned back to the home。

　　一直以来，临海上盘镇的西蓝花销售多以出口为主。2008年，受国际金融危机的冲击，西蓝花加工企业纷纷转战国内市场，到各地设摊找市场。

Has been，The town of dish on the blue flower sales more export-oriented。2008 years，By international financial crisis hit，The blue flower processing enterprises have fought domestic market，To all over the country SheTan find market。

　　“在国外销售市场遭遇寒流，我们就应该转变思想，拓宽国内的销售渠道，外销损失内销补，所以将速冻西蓝花供应国内市场。”上盘西蓝花专业合作社理事长周荣仙说。

“In the foreign sales market encounter cold snap，We should change minds，Development domestic sales channels，Export loss for sale，So will the frozen west blue flower supply domestic market。”Upper plate west blue flower of professional cooperatives ZhouRongXian said。

　　当时，上盘西蓝花每天的上市量约为500吨，如此大的生产量，单纯依靠省内有限的蔬菜批发市场销售自然难以消化。在这种情况下，西蓝花冷冻、保鲜加工企业的产生，为上盘西蓝花走向全国创造了条件。

At that time，On the blue flowers every day of dish of about 500 tonnes，So the output，Only depend upon the province of limited wholesale vegetable market sales natural difficult to digest。In this case，The blue flowers frozen、Fresh processing enterprise production，The plate for the blue flowers to create conditions throughout the country。

　　2011年，临海市在上盘镇正式投产了西蓝花速冻加工项目，日加工速冻西蓝花达30吨。该项目的投产实现了临海西蓝花速冻加工业零的突破，也改变临海西蓝花产品形态相对落后的面貌，促进临海西蓝花从基地大市向产品大市转变。

2011 years，Linhai city reels formally put into production in the town the west blue flowers frozen processing projects，Th processing quick-frozen west blue flower of 30 tons。The project was put into production realize the west blue flowers frozen processing industry breakthrough，Also change the west blue flower product form relatively backward look，Promote the blue flower from the west to the base product change。

　　有了速冻深加工，蔬菜销售得以从季节性向常年性延伸。目前，上盘镇已经有多家西蓝花保鲜加工企业，保鲜冷库面积达2万立方米，每日保鲜加工能力达600多吨。

Have the frozen deep processing，Sales to seasonal vegetables from the perennial extensions。At present，On the family has set the blue flower preservation and processing enterprises，Fresh cold storage area of 20000 cubic meters，Fresh daily processing capacity of more than 600 tons。

　　周荣仙说，在主产地发展花菜速冻加工，把产品加工链前移，在原材料质量、劳动力和经济效益等方面具有明显的比较优势。下一步，他们计划进一步提高保鲜速冻加工技术，引进西蓝花深加工企业，进一步提高本地的生产优势。

ZhouRongXian said，In the leading producer development cauliflower frozen processing，The product processing chain moved forward，In the quality of raw material、Labor and economic benefit has obvious comparative advantage。The next step，They plan to further improve the fresh frozen processing technology，Introduce the blue flower processing enterprise，To further improve the local production advantage。

　　目前，临海已经形成了强大的速冻产品初加工生产能力，杜桥、桃渚、上盘三镇现约有15个西蓝花初加工点，正常季节从事西蓝花初加工劳动力有4000多人，每天可生产西蓝花初加工产品400吨左右。临海每年为外地速冻企业提供2万吨的速冻西蓝花原料，并已经成为全国规模最大的冬春西蓝花生产中心。

At present，Linhai has formed powerful quick-frozen products vegerable production ability，DuQiao、Taozhu famous、Now, three on offer about 15 west blue flower vegerable points，Normal season in west blue flower vegerable labor force has more than 4000 people，Every day the blue flower production vegerable products 400 tons。Linhai every year for foreign enterprise to provide 20000 tons of frozen frozen west blue flower raw materials，And has become the largest blue flower production center and the west。

　　“虽然台州的冷冻蔬菜加工行业刚刚起步，但是无疑为农产品的产销开拓出了一条新路子。”业内人士分析，台州市冷冻蔬菜加工正处于起步阶段，加工的产品中，精加工制品少，粗加工品多；品种少、档次低、技术含量不高；生产企业分散、规模小、资源消耗大、经济效益低。但是许多冷冻冷藏企业针对国内外市场需求，逐步改变了原来的生产经营模式，将冷冻产品由大变小，由粗变精，由生变熟，加上整齐精美的包装，创出了品牌，同时也大大增加了加工业的附加值，为加工企业自身带来了较好的经济效益，从而使得这些企业有能力进行技术改造，购置新设备、采用新技术、改善生产条件。

“Although of frozen vegetables taizhou processing industry has just started，But there is no doubt that the agricultural products production and marketing opens a new pathway。”Analysis of the personage inside course of，Taizhou frozen vegetables processing is in the initial stage，Processing of products，Finishing products less，Roughly processed products more；Few varieties of、Low class、Technical content is not high；Production enterprise scattered、Small scale、Resources consumption、Economic benefits low。But many refrigerated enterprise according to market demand at home and abroad，Gradually changed the original production and operation mode，The frozen products by large smaller，Change from coarse to fine，Nutrition cooked by，Add in the fine packing，Building a brand，At the same time greatly increase the value added of industry，For processing enterprise itself bring good economic benefits，So that the enterprise has the ability to transform the technology，Purchase new equipment、To adopt new technology、Improve production conditions。

　　链接

link

　　近年来，国家大力推进农产品冷链物流体系的建设，鼓励企业改造、购进冷链加工设备；保证贮藏、运输环节可满足市场需求，冷冻冷藏食品的供应链完善也促进了终端零售市场需求。据预计，市场将拉动约2000亿资金投入国内冷链物流系统的建设。在农产品加工和食品加工行业，冷链装备的投资额占固定投资额的比例在20%左右，中商情报网《2012-2016年中国冷链装备产业市场深度调研及投融资战略咨询报告》指出，2011年国内冷链装备制造业市场规模约在1500亿元，预计到2015年将达到3500亿元，市场发展前景广阔。

In recent years，National agricultural products to promote cold chain logistics system construction，Encourage enterprise reform、Purchase cold chain processing equipment；Guarantee storage、Transport links can meet the demand of the market，Frozen keep food cold supply chain perfect but also promote the terminal retail market demand。Is expected to，The market will drive about 200 billion money into domestic cold chain logistics system。In the agricultural products processing and food processing industry，Cold chain of equipment of the proportion of investment of fixed investment at around 20%，Zhongshang intelligence network《2012-2016 year China cold chain equipment industry market research and investment strategy depth consulting report》Points out that，2011 domestic cold chain of the equipment manufacturing industry market scale and about the 150 billion yuan，Is projected to reach 2015 by 350 billion yuan，Market development prospect。