近日爆出福建外贸企业圣诞订单锐减的消息，这又一次让业界直呼外贸形势“寒气逼人”，因为圣诞用品行业一直被视为外贸出口的风向标。 

Recently foreign trade enterprises in fujian province was the news of the sharp Christmas orders,This once again call for the foreign trade situation"The cold is very penetrating",Because of the Christmas products industry has been regarded as a foreign trade export of wind vane. 

　　印证这一现实的还有来自行业的统计数据。福建省陶瓷树脂工艺品出口基地商会最新的简报称，来自海关统计的数据，福建全省“树脂工艺品、工艺陶瓷、陶瓷厨房器具、圣诞用品”等四大类商品今年1-6月份累计出口39647万美元，同比下降1.69%。其中，圣诞节用品同比下降1.31%；工艺陶瓷降幅较为明显，达11.84%。 

Confirm the reality from industry and statistical data.Fujian ceramic resin handicrafts export base chamber of commerce the latest briefing says,From the customs statistical data,Fujian province"Resin handicraft/Craft ceramic/Ceramic kitchen utensils/Christmas items"And so on four kinds of goods this year 1 - June export total $396.47 million,1.69% year-on-year drop.the,Christmas supplies 1.31% year-on-year drop;Craft ceramic drop more obvious,Up to 11.84%. 

　　就此，记者求证做陶瓷生意的永丰源北京国瓷博览馆馆长郭京洲，他却是另一种感受。他说金融危机以来，他们的海外订单不仅没有减少，反而因为一些小的陶瓷生产企业的倒闭而多了不少订单。 

In this,Reporter verification do ceramic business yongfeng source between Beijing porcelain exhibition hall GuoJingZhou curator,He is another one kind of feeling.He said that since the financial crisis,Their overseas order not only reduce,But for a few small ceramic production enterprise's collapse and a lot more orders. 

　　他说原因是他们极早瞄准了高端市场，专门生产东南亚、中东、欧洲等地王室的专用品，针对高星级酒店特制高档陶瓷。 

He said the reason is they very early aimed at the high-end market,Specializing in the production of southeast Asia/Middle East/Europe, etc of the royal family of special products,According to high star-rated hotel special high-grade ceramic. 

　　“只有夕阳的企业，没有夕阳的产业。”对于制造业薄利的呼声，他也并不认同。他说，永丰源产品一半以上的产品出口中东、欧美等高端市场，销售一个盘子的利润甚至高过销售一台彩电。 

"Only the sunset enterprise,No sunset industry."For manufacturing narrow margin call,He also doesn't agree with.He said,Yongfeng source products more than half of the products are exported to the Middle East/Europe and the United States and other high-end market,Sales a plate of high profit and even selling a color TV set. 

　　“秘诀就是你要做得比别人更好，不能只做贴牌，而要做研发。市场的创新、技术设备的更新、设计的创新、产品的更迭，这些走在别人前面，就会有市场。”做市场出身的郭京洲说，中国产品要走向世界，不仅是产品走向世界的问题，更是文化和技术走向世界的问题，文化和技术就是产品的附加值。 

"The secret is you want to do better than anyone else,Not only do OEM,And to do research and development.Market innovation/Technology and equipment update/Design innovation/The changes of products,These walking in front of others,There will be market."Do a market GuoJingZhou said,Chinese products to move towards the world,Is not only the products to the problems of the world,But also culture and technology to the problems of the world,Culture and technology is the added value of products. 

　　然而，像这样的中国外贸企业并不多。数据显示，似乎中国陶瓷行业发展很好，陶瓷产量连续多年居世界第一，中国陶瓷出口量也曾快速增长，但背后是出口多以OEM等形式，普遍是以较低的出口价格赢得市场。有统计显示，中国陶瓷的产量占到世界总产量的90%，但价值却不到世界陶瓷总价值的10%。 

however,Like this kind of Chinese foreign trade enterprise is not much.Data display,Seems to China ceramics industry development is very good,Ceramic production for many consecutive years ranked first in the world,China ceramics exports also had grown fast,But is behind and export more to OEM and other forms,Universal is low export prices to win the market.Statistics show,China ceramics production accounted for 90% of the world's total output,But value is less than the world ceramic by 10% of the total value. 

　　陶瓷出口的现状不失是中国外贸行业的一个缩影，纺织行业亦如此。以温州为例，目前温州有外贸经营权的企业达到8051家，但普遍存在单体规模较小、抗风险能力不强、出口产品的附加值低、议价能力弱，尤其是缺乏国际定价权等缺陷，这些企业当然在突然遭遇原材料价格不断上涨、用工成本大幅增加、出口销售价提高有限、外需市场低迷等困境时，不免就要倒下。而险情之下，背水一战，借机实现转型或为不可。 

Ceramic export situation of China's foreign trade do not break is a miniature of the industry,The textile industry is also so.In wenzhou, for example,Now wenzhou have to foreign trade enterprise achieves 8051,But widespread monomer smaller/Risk resistance capacity is not strong/The added value of export products is low/Bargaining power weak,Especially lack of defects such as international pricing,The enterprise of course in a sudden encounter material price rising/Labor costs increase/Export selling price increase limited/Now the market downturn and trouble,Unavoidable will fall.And under the risk,Bite the bullet and,Looking for is to realize the transition or not. 

　　挑战永远孕育着机遇。永丰源就曾借机在2009年全球金融危机深入的一年中，揽到了一批国外大品牌的设计师，完成了整个研发团队的整合。而眼下的形势，也让他们重新意识到了曾被忽略的国内市场，陶瓷馆就是在国内市场推广高端瓷器的“预热”。 

Challenges always pregnant with the opportunity.Yongfeng source was looking to the global financial crisis in 2009 further year,Pull into a group of foreign big brand designer,Completed the integration of the whole research and development team.And present situation,Also let them to realized has ignored the domestic market,Ceramics museum is in the domestic market promotion of high-end porcelain"preheating". 

　　而温州生产布面胶鞋的浙江新塬实业有限公司，前几年出口市场主要集中在南美、非洲等地，而随着近年欧美经济不景气，市场购买力下降，国外客户对皮鞋的消费大幅萎缩，价格便宜的布鞋变得非常畅销。 

Wenzhou production cloth rubber shoes of zhejiang new tableland industrial co., LTD,A few years ago export market mainly concentrated in South America/Africa, etc,With Europe and the United States economic recession in recent years,Market reduced purchasing power,Foreign customers for leather shoes consumption greatly atrophy,Price cheap cloth shoes become very popular. 

　　来自温州市检验检疫局的统计数据显示，今年1－8月份，全市纺织面鞋出口量达1.5亿双，货值5.5亿美元，数量和货值同比分别增长4.7%和13.7%，一些企业出口金额甚至有三倍多的增长。 

From wenzhou inspection and quarantine of the statistical data shows,This year in August 1 -,The textile surface shoes export of over 150 million pairs,The value of $550 million,The quantity and the value year-on-year growth of 4.7%, respectively, and 13.7%,Some enterprises to export amount and even three times more growth. 

　　由此看来，“塞翁失马，焉知非福”，眼下的外贸形势，或许正是另一个机遇的开始。

So it,"A blessing in disguise,Behind bad luck comes good luck",The foreign trade situation,Perhaps it is the beginning of another opportunity.