一曲江南style由韩国兴起，数月间风行世界各地，靠的是什么？是以韩国传统文化为底蕴，对欧美各国先进文化的兼收并蓄，这才成就了它跨越民族、肤色的雅俗共赏。那么对于中国工程机械行业而言，从中能得到何种启示？记者认为，中国工程机械产品要畅销世界，必须在学日、学欧美的过程中建立起拥有中国独特风格的核心竞争力，如此才有望克服各地重重壁垒，在工程机械世界大舞台上激情唱响。 

A QuJiangNa style from south Korean rise,A few months popular all over the world,By what?Based on traditional Korean culture as the background,To Europe and the United States advanced culture swallow anything and everything,This just made it across the nation/Both the color of their skin.So for China in terms of construction machinery industry,It can get what the inspiration?The reporter thought,China construction machinery products sold to the world,Must learning,/Learn the process of Europe and the United States set up with China's unique style of core competitiveness,So he is expected to overcome all barriers around,In engineering machinery world stage were passion. 

　　阴雨天走出国门他乡寻找艳阳天 

Day of overcast and rainy is out of the country places looking for sunny days 

　　2011年一季度以来，中国工程机械市场陷入持续低迷，需求不振，各企业销售遭遇困境，销量大幅下滑，而出口却与此形成鲜明对比，尤其今年以来，各企业在海外市场更是不断取得振奋人心的新进展。 

Since the first quarter of 2011,China construction machinery market in continuous downturn,Demand of,Each enterprise sales suffered,Sales fell sharply,While exports but by contrast,Especially since this year,Various enterprises in overseas markets but also has made exciting new progress. 

　　查看国内工程机械行业主要上市企业年中报，三一上半年海外市场实现销售收入32.67亿元，同比大增177%；国内、国外双丰收的中联重科境外销售增长27.31%；上半年整体处于轻微下降态势的徐工机械，对外销售同比增长56.04%；还有国内业务收入大幅回落的柳工及厦工，海外表现同样抢眼，柳工同比增长53.56%，厦工增幅甚至达到91.66%。 

Check the domestic construction machinery industry listed enterprise NianZhongBao mainly,In the first half of the trinity overseas market achieved sales revenue of RMB 3.267 billion,A 177% year-on-year;domestic/Foreign double harvest zoomlion overseas sales increase of 27.31%;In the first half of the overall situation in a drop of xugong,Foreign sales year-on-year growth of 56.04%;And domestic business income dropped sharply in xiamen of liugong and work,Overseas performance also grab an eye,Liugong year-on-year growth of 53.56%,Xiamen increase work even reached 91.66%. 

　　海关统计数据显示，今年前6个月工程机械出口额90.07亿美元，同比增长35.94%；出口数量同比增长17.59%，出口价格同比增长15.6%。 

According to the statistics,This year the first six months engineering machinery exports $9.007 billion,Year-on-year growth of 35.94%;Export quantity year-on-year growth of 17.59%,Export price year-on-year growth of 15.6%. 

　　具体分析各出口市场。上半年，亚洲38.27亿美元的出口额保持我国工程机械出口市场之首，同比增长24.45%；欧洲以15.62亿美元出口额位居第二，同比增加了28.72%；对拉丁美洲的出口以13.18%的市场占有率排在第三位，出口额11.87亿美元，比上年同期增加了67.84%；再其次是非洲11.15亿美元和北美洲9.74亿美元。 

Specific analysis the export market.In the first half of,Asian exports of $3.827 billion to keep our country engineering machinery of export market,Year-on-year growth of 24.45%;European exports to $1.562 billion in the second,Increased 28.72% year-on-year;Latin American exports to 13.18% of the market share is ranked third in the world,Exports of $1.187 billion,Than the same period last year increased by 67.84%;Then Africa $1.115 billion and $974 million in North America. 

　　从以上数据可以看出，我国工程机械企业在国内销售不利的市场形势下，果断转舵海外，海外开拓几乎全面开花，中国工程机械版江南style几乎要风靡世界，然而事实果然如此吗？记者分析认为，在“歌舞升平”的背后，一系列隐忧亟需引起国内工程机械企业的关注，只有解决掉一系列不和谐音符，中国工程机械版江南style才能真正地唱响全球。 

From the above data can be seen,Our country engineering machinery enterprises in domestic sales adverse market situation,Decisive steering overseas,Overseas development almost full flowering,China construction machinery edition jiangnan style almost has swept the world,However the fact and so it happens?Reporter analysis think,in"Musical singer"Behind the,A series of malaises need to cause the attention of domestic construction machinery enterprises,Only by solving off a series of not harmonious notes,China construction machinery edition jiangnan style can be truly made global. 

　　巴西“关税门”拉响拉美市场出口警报 

Brazil"Tariff door"The Latin American market export alarm 

　　三一重工巴西总经理袁金华在接受媒体采访时曾表示，在巴西，最大的挑战是法律税收方面的频繁变化。“巴西每年都有很多税收相关法律出台，企业必须要成立一个专门的团队去研究处理，不然的话就会吃亏。” 

Sany Brazil YuanJinHua general manager, when being interviewed by the media has said,In Brazil,The biggest challenge is in the tax law of frequent change."Brazil has a lot of every year tax related laws,Enterprise must set up a special team to study processing,Otherwise will suffer." 

　　事实确实如此。 

The fact is that. 

　　巴西外贸委员会9月初召开会议，决定提高100种进口产品的进口关税，其中：装载机（59hp以上）、挖掘机（90-450hp）、压路机（全部型号）等工程机械产品的进口关税将由14%提高到25%。 

Brazilian foreign trade committee held a meeting in early September,Decided to raise 100 kind of import product import tariff,the:loader(59 HP above)/excavator(90-450 HP)/roller(All types)And other construction machinery products import tariffs will be improved from 14% to 25%. 

　　更严重的还在后面，据了解，巴西政府将向“南方共同市场”（以下简称南共市）成员国家通报这一信息，根据“南共市”成员国家在2011年大会上达成的共识——统一提高进口关税，其他拉美国家或将纷纷效仿巴西提高关税，届时中国工程机械企业在整个拉美或将不得不面对25%乃至35%的高额关税。对于以价格制胜的中国工程机械产品而言，这意味着什么，不言而喻。 

The more serious still behind,It is understood,The Brazilian government will provide"mercosur"(Hereinafter referred to as NaGongShi)Member states report this information,According to"NaGongShi"Member states in 2011 congress consensus reached - unified enhances the import tariff,Other Latin American countries or will have to follow Brazil to boost tariffs,At that time, China engineering machinery enterprises in the whole Latin America or will have to face 25% or even 35% of high tariffs.For the price to win in China construction machinery products,What does it mean,It goes without saying that. 

　　回想今年6月，巴西政府宣布对部分工程机械产品的进口关税由14%提高到35%，该政策的实施导致中国部分企业的出口涉税产品在巴西的销售几乎停滞，而此次强化版的“杀招”使出后，中国企业又该如何招架，形势显然很不乐观。 

Back in June this year,The Brazilian government announced on part of the project mechanical product import tariff increased from 14% to 35%,The implementation of this policy in China some enterprises export tax related products in Brazil's sales slowed almost to a standstill,And the strengthening of the edition"Kill recruit"After use,Chinese enterprises and how to answer,The situation is obviously not optimistic. 

　　鉴于此次事件的严重性，中国工程机械工业协会已紧急上报商务部、工信部、财政部关税司、中国机械工业联合会，建议紧急采取强硬措施制止这种行为，并表示将联合国内工程机械主要出口企业积极配合国家有关部门采取反制措施。 

In view of the seriousness of the incident,China construction machinery industry association has the emergency ministry/Work letter department/Customs, ministry of finance, department/The China machinery industry federation,Suggest emergency take strong measures to stop this kind of behavior,And says it will joint domestic construction machinery mainly export enterprise actively cooperate with relevant state departments to take counter measures. 

　　除了行业层面的抗议及反制，记者认为，对企业而言深入当地投资建厂，积极走本土化路线或许是一个消除关税影响的有效举措，比如三一和徐工。作为最早在海外投资建设自己的研发生产基地的工程机械企业，三一重工从2006年开始在全球多个国家落子布局，2010年2月，三一落子巴西，剑指整个南美市场；而同样将巴西作为重要的海外出口市场和制造基地之一的徐工集团已经尝到了甜头，今年1至9月份徐工在巴西取得了发车超1200台，同比增长200%的优异成绩；据了解，中国工程机械另一巨头——中联也已经将布局巴西列入日程，其2011年年报明确提出“加快在巴西、印度的海外基地建设”。 

In addition to industry levels of protest and counter,The reporter thought,Speaking of the enterprise in-depth local investment and construction,Actively go localization route may be a effective measures to eliminate tariff influence,Such as trinity and xugong.As the first overseas investment in the construction of their own r &d and production base of the engineering machinery enterprises,Sany began in 2006 countries around the world capital of layout,In February 2010,Trinity capital of Brazil,Sword refers to the entire South America market;And also to Brazil as a important overseas export markets and manufacturing bases of xugong group has tasted the sweet taste,From January to September of this year in Brazil xugong made start over 1200 sets,Year-on-year growth of 200% of the excellent result;It is understood,China construction machinery another giant - vanda has also will be included in the agenda layout Brazil,Its 2011 annual report clearly put forward"Accelerate in Brazil/India's overseas base construction". 

　　拉美已成为中国工程机械重要出口市场 

Latin America has become an important export market of China construction machinery 

　　巴西关税风波将如何演绎目前尚难有定论，唯一能确实的是，拉美这个可消化国内10多亿美元容量并且还在以67.84%的增长率增长的巨大市场，正在引起中国工程机械行业前所未有的关注，而光鲜的背后，层层壁垒不容忽视。 

Brazilian tariffs storm will how to deduce there is a twist,The only really is,Latin America this digestible domestic more than 10 dollars capacity and also in 67.84% of the growth rate of the huge market,Is China construction machinery industry caused unprecedented attention,And behind bright,Layer upon layer barriers nots allow to ignore. 

　　贸易壁垒迭出政治风险难测海外市场受挤压 

Trade barriers are the public political risk overseas market squash 

　　除了上文提到的巴西——通过不断提高进口产品的关税，降低中国产品竞争力，中国工程机械产品在世界其他地区也在不断遭遇各种“幸福后的烦恼”。 

Besides above mentioned Brazil -- through continuously improve tariffs on imports,Lower the product competitiveness,China construction machinery products in other parts of the world have been encounter various"After the trouble of happiness". 

　　在非洲，巨大的潜力空间以及当地工程机械行业的弱势，吸引了国内众多企业前往淘金，但在多年的甜蜜增长后，中国工程机械企业发现许多有意无意针对自己的贸易壁垒开始涌现，另外繁琐的通关手续，既延误了通关时间，也让企业付出很多额外的费用，再加上政局不稳引发的政治风险、商业风险、人身风险等，让诸多企业头疼不已； 

In Africa,Huge potential space and local construction machinery industry is weak,Attracted many domestic enterprise to gold,But after years of sweet growth,China construction machinery enterprises found that many intentionally or unintentionally according to his own trade barriers have begun to emerge,Another tedious customs clearance formalities,Both the customs clearance time delay,Also let enterprise pay a lot of extra cost,Plus instability caused by the political risk/Business risk/Personal risk,Let many enterprise a headache; 

　　在东盟，某些国家虽然应该在“10+3”框架内取消进口关税，但是仍旧对从我国进口的机械类产品征收约5%的各种名目附加费用； 

In the asean,Some countries although should be in"10 + 3"Within the framework of lift import tariffs,But still to from our country imported machinery product collection of about 5% of all kinds of nominal additional charges; 

　　还有各地普遍存在的名目繁多的产品认证费用，同样让众企业不堪重负。 

And all the prevalence of various kinds of product authentication expenses,Also let the enterprise unbearable heavy burden. 

　　海外壁垒迭出，中国工程机械企业需认真应对 

Overseas barriers which,China construction machinery enterprises need to seriously deal with 

　　以上种种，从性质来看，是不同程度的地方贸易保护主义，出发点均是为了抑制中国企业、保护自己的市场和产业。比如，记者了解到，巴西国内的既得利益者对外国公司在巴西业务拓展起到很大的阻碍作用，不少巴西本地企业经常向议会和政府施压，认为中国各类企业向巴西市场进军让当地的相关行业“日子不好过”，所以政府经常会通过法律税收手段提高外国公司经营成本。 

Above all sorts of,From nature to see,Is different degree of local protectionism,The starting point are to suppress the Chinese enterprise/Protect our market and industry.For example,The reporter understands,The Brazilian domestic vested interest of foreign companies in Brazil business development has played a significant side effect,A lot of Brazilian local enterprise often to parliament and government pressure,Think of all kinds enterprise in China to Brazil market to make local related industries"Having a bad time",So the government often through the legal tax policies as a means to improve foreign companies operating costs. 

　　不过这也从另一角度反证了中国工程机械产品的国际竞争力正在不断提高，说明随着中国工程机械产品性价比的不断提高，“中国制造”在世界各地用户心中的认可度也越来越高，在国际市场上对国外产品已经造成了直接冲击，甚至出现了逐步替代的趋势。 

But it also from another Angle counterevidence the Chinese engineering machinery product international competitiveness are improving,Explain with China's construction machinery products cost-effective continuously improve,"Made in China"In the heart of the nation's business users around the world more and more is also high,In the international market to foreign product has caused the direct impact,Even appeared gradually substitute trend. 

　　因此，眼下看来，虽然总体上中国工程机械行业与欧美日等顶尖工程机械品牌依然存在差距，但经过多年的努力学习，这种差距正在迅速缩小，国际领先品牌也正在遭受来自中国工程机械企业的强烈冲击。我们有充足的理由相信，在赶超欧美日顶尖品牌的过程中，中国工程机械企业将逐步形成自己的核心竞争力，最终在国际大舞台上唱响中国工程机械的“江南style”！

therefore,Now it seems,Although the overall China construction machinery industry and Europe and the United States, such as top engineering machinery brand gap still exists,But after years of study hard,The gap is rapidly reduced,The international leading brand is also suffer from China engineering machinery enterprise strong impact.We have sufficient reason to believe that,In Europe and the United States, catch up with the top brand in the process,China construction machinery enterprises will gradually form their own core competitiveness,Finally, in the international big stage made China engineering machinery"Jiangnan style"!