最近几年来，由于受到了国际金融危机和欧债危机影响，出口服装集体遭遇了寒流，所以提升服装产业竞争力迫在眉睫。

In recent years,Due to the international financial crisis and the debt crisis,Export clothing collective encountered cold snap,So ascension clothing industry competitiveness is imminent.

　　服装属于劳动密集型产业。我国出口服装在全球服装价值链上，多数处于附加值最低的制造环节，抗风险能力差。近几年，受国际金融危机和欧债危机影响，出口服装集体遭遇寒流，提升服装产业竞争力迫在眉睫。

Clothing belongs to the labor-intensive industries.Our export clothing in the global value chain is clothing,Most of the lowest value added in the manufacturing process,Risk resistance capacity difference.In recent years,By the international financial crisis and the debt crisis,Export clothing collective encounter cold snap,Ascension clothing industry competitiveness is imminent.

　　出口服装现状分析

Export clothing present condition analysis

　　以张家港市为例。该市地处长江三角洲，隶属服装出口大省江苏省，虽然服装出口量在全国、全省范围比重不大，但窥一叶而知全貌，张家港的出口服装状况具有普遍的代表性。据统计，2011年，该市共出口服装18880批，同比减少13.3%。今年由于欧债危机进一步升级并趋于恶化，国外订单批次多、数量小、价格低，而国内劳动力成本上涨，导致企业生产效益下滑，利润空间几乎被压榨一空。1-8月份，出口服装15554批，货值3.9亿美元，同比批次增长了24.6%，货值仅增长了5.9%。近几年该市约有10%的出口服装企业倒闭或转行，目前还在运营的约200家企业，仅有10%状况较好，其余基本处在艰难维持状态。

In zhangjiagang city as an example.The city is located in the Yangtze river delta,Membership clothing export in jiangsu province,Although clothing exports in the national/The proportion of the province is not big,But peep leaf is panorama,Zhangjiagang export clothing condition is common representative.According to the statistics,In 2011,,The city's total export clothing 18880 batch,Reduced by 13.3% year-on-year.This year, because the debt crisis further upgrade and tend to worse,More foreign order batch/Small number of/Low price,And domestic labor costs,Lead to enterprise production benefits glide,Profit space was almost out press.1 - August,Export clothing 15554 batch,The value of $390 million,Increased 24.6% year-on-year batch,Value increased by only 5.9%.In recent years the city about 10% of export clothing enterprise collapse or turn to other industries,At present is still in operation of about 200 companies,Only 10% condition is good,The rest of the basic in difficult to maintain state.

　　企业发展面临的困难

The difficulty of the enterprise development

　　当前，无论是国内外形势，还是企业自身总体状况，都对服装出口带来不利影响。

The current,Whether the situation at home and abroad,Enterprise itself or the overall situation,In clothing export bring adverse effect.

　　国际国内形势：一是欧债危机蔓延。外贸市场萎缩，欧美市场持续低迷，另外，中东地区部分国家局势动荡，也对出口服装造成一定影响。二是人民币升值。出口企业不敢签订长期订单甚至不敢接单，以避免人民币升值造成亏损。三是原材料上涨。如棉花、涤纶短纤等价格大幅波动使得企业难以控制成本价格。四是贸易壁垒增多。2011年，欧美等国新修订和出台的法律、法规、技术要求多达40余项次，导致服装出口受阻。

The international and domestic situation:One is the debt crisis spread.Foreign trade market atrophy,The European and American market continued downturn,In addition,Some countries in the Middle East situation is volatile,Also on export clothing cause certain influence.The second is the appreciation of the renminbi.The export enterprises can't sign a long-term order don't even meet the list,In order to avoid losses caused by the appreciation of the renminbi.The third is rising raw materials.Such as cotton/Polyester staple price fluctuations makes enterprise hard to control the cost price.The fourth is more trade barriers.In 2011,,Europe and the United States and other countries on the introduction of the new revision and law/regulations/Technical requirements up to more than 40 items are,Lead to clothing export hindered.

　　企业总体状况：一是企业招工难。随着劳动力成本的上升，企业普遍反映招不到工，尽管提高了工资，但一线人员流失率大，技能不足，难以管理。二是无自主品牌。由于严重缺乏设计和制作人才，中国的服装产业一直都走着为别人加工、贴牌的低端生存之路，没有自主创新，没有自己的国际大品牌，因此受金融危机冲击很大。三是信息化程度低。投入少，信息化建设不如意，导致企业缺乏技术创新能力。而服装属于以流程为核心的劳动密集型行业，信息化在效率方面作用非常明显。四是战略性转移。拥有自主品牌的企业积极开拓国内市场，导致出口货值有所减少，同时产品品种从大路货转向内衣、棉衣、饰品等边缘产品。

Enterprise general situation:One is the enterprise recruitment difficult.With the rising labor costs,Enterprise generally reflected recruit less than work,Although increased wages,But a line personnel large wastage rate,Skills shortage,Hard to manage.The second is no independent brands.Due to the serious lack of design and production personnel,China's garment industry has been walking for others processing/Stick a card low-end survival road,No independent innovation,Does not have its own international brand,Therefore the financial crisis by a great impact.The third is the low degree of informatization.Less input,Informatization construction not equal to idea,Lead to lack of enterprise technology innovation ability.But the clothing belongs to with process is the core of the labor-intensive industry,The information in the efficiency in the effect is very obvious.The fourth is strategic transfer.With independent brand enterprise actively explore the domestic market,Lead to export value decreased,At the same time the product varieties from staple goods to underwear/Cotton-padded clothes/Ornaments, edge products.

　　对策和建议

Countermeasures and Suggestions

　　企业要牢牢把握国家强势推动经济发展方式的转变、持续推进新城市、新技术、新人才发展方略为传统产业发展带来的新机遇，坚持以质取胜，自主创新，努力以高质量和高品位赢得市场、赢得客户。

Enterprises should firmly grasp the national strength to promote the changing of economy development mode/Promoting continuously new city/New technology/New talent development strategy for the traditional industry with the development of new opportunities,Adhere to the quality win,Independent innovation,Efforts by the high quality and high grade win the market/To win customer.

　　坚持转型升级。企业要通过贸易前移、产业转移以及销售渠道拓展等方式，提升贸易发展水平、规避经营风险、缓解资源性矛盾和增强盈利能力，实现由制造转向“智造”。首先，要大胆“走出去”。通过在国外办公司、设立办事处等方式直接面向国际市场，参与全球采购，降低原料成本，实现“贸易国际化”;在马来西亚、柬埔寨、越南等劳动力价格相对低廉的国家新建、合作生产加工厂，降低人力成本，逐步推进“大生产转移”。另外，要根据内外需市场变化适时调整市场比例和产品结构，探索与拓展营销新模式等。

Adhere to the transformation and upgrading of.Enterprise to reach through trade/Industrial transfer and expand sales channels, etc,Ascension trade development level/Avoid operation risk/Alleviate resource contradiction and enhance profitability,By manufacturing to achieve"Wisdom made".First of all,We should be bold"Go out".The foreign office/Set up the office etc directly face the international market,Participate in global sourcing,Reduce raw material cost,realize"Trade internationalization";In Malaysia/Cambodia/Vietnam, relatively cheap labor price new country/Cooperative production plant,Lower labor costs,Gradually advance the"Production transfer".In addition,According to the internal and external market changes should timely adjust the market scale and product structure,Exploration and development marketing new mode, etc.

　　开展创新创优。创新是服装的生命。以前，国内服装企业主要集中在价值链的成本降低，生产效率提升与技术开发等创新。而在服装出口面临困难，亟需产业转型的时代，则要更注重把创新、创优作为优化结构、优化产品、优化市场的根本举措。着力调整市场客户结构、面料成衣结构、产品档次结构、生产组织结构;注重研发新的面料、高档面料、功能面料，力求在科技创新、产品创新、技术创新上有新突破，提高产品附加值，拓展利润空间。

Carry out innovation.Innovation is the life of the clothing.before,The domestic clothing enterprises mainly concentrated in the value chain cost reduction,Efficiency improvement and technology development innovation.And in the clothing export difficulty,The era of industry transformation of need,Should pay more attention to the innovation/Merit as optimize structure/Optimization products/Optimization market basic measure.Make effort to adjust the market customer structure/Fabric garment structure/Product class structure/Production organization structure;Pay attention to develop new fabrics/High-grade fabrics/Function fabric,Made in science and technology innovation/Product innovation/Technology innovation have new breakthrough,Improve the product added value,Expand profit space.

　　打造自主品牌。没有品牌就没有市场。推进自主品牌建设，能大大增强企业抗风险能力和可持续发展能力。企业要加大研发设计投入，加强研发和设计队伍建设，大力推进原始创新、技术创新、设计创新，为开发自主品牌提供科技和设计支撑。要严格执行国际国内先进质量标准，全面加强质量管理，保持产品质量稳定，使服装产品具有高标准、高水平。同时，加大品牌营销宣传力度，扩大自主品牌国内外知名度。以江苏东渡纺织集团有限公司为例，该公司打造的自主童装品牌“伊思贝得”，推进了公司二次创业，去年该集团境内外销售突破55亿。

Build independent brand.Without the brand is no market.Promote the independent brand construction,Can greatly enhance the risk resistance ability of the enterprise and the ability of sustainable development.Enterprise to increase r&d investment,To strengthen the research and development and design team construction,Vigorously promote original innovation/Technology innovation/Design innovation,For the development of independent brands to provide technology and design support.To strictly implement the international and domestic advanced quality standard,To strengthen overall quality management,Keep the product quality is stable,Make the garment products have high standards/High level.At the same time,Increasing brand marketing propaganda,Expand the independent brand reputation at home and abroad.Jiangsu dongdu textile group co., LTD., for example,The company create independent children's wear brand"It's better",Promote the company start a new undertaking,The group last year and sales exceeded 5.5 billion.

　　实行精细管理。管理出效益。要用科学管理来提高工作效率，用“信息化、精细化、制度化”等现代企业管理方式增加产出，降低生产运营成本，变传统为科学。首先，要强化培训。通过分层次培训，培育企业文化，着力打造一支拉得出、打得响、训练有素、战斗力强的员工队伍。其次是流程再造。企业要加大信息化投入，加快设备更新和装备升级，引进国际先进的管理系统，深化“精、细、实”的管理。

A fine management.Efficiency from management.Want to use scientific management to improve work efficiency,with"informatization/fine/institutionalization"And other modern enterprise management mode to increase output,Reduce the production operation cost,Change tradition as a science.First of all,To strengthen training.Through the hierarchically training,Cultivate enterprise culture,Strive to create a la draw/Played ring/trained/Strong battle effectiveness staff team.The second is process reengineering.Enterprise should increase the input information,To speed up the renewal of equipment and equipment upgrades,The introduction of advanced international management system,deepening"fine/fine/real"management.