记者近日从中国质检总局获悉，中国《进出口乳品检验检疫监督管理办法》已制定完成，有望于近期发布实施。该办法将对现行管理要求进行整合，进一步规范相关工作。今后由海外进口的奶粉必须要经过风险评估并符合要求后，才能允许进入中国，而相关经营者和代理商则实行备案制。

Recently, reporters from the Chinese qualitative check total bureau learns,China[Dairy import and export inspection and quarantine supervision and management measures]Established complete,In the near future is expected to be issued by the.The way to integrate the current management requirements,Further standardize related work.The future of the milk powder imported from overseas to pass risk assessment and after accords with a requirement,Will not be allowed to enter the Chinese,But the relevant operators and agent is a records.

　　近年来，尤其是自三聚氰胺事件后，洋奶粉大举登陆中国市场并备受国人追捧，记者从市场上了解到，目前洋奶粉的品牌数量已经达到100多个。但是值得注意的是，伴随着进入中国市场的洋奶粉种类和数量越来越多，洋奶粉也频频发生质量安全事件，尤其是一些在海外贴牌生产的洋奶粉，往往只注重市场而忽视了品质把控，导致一些进口奶粉不符合中国国内标准。

In recent years,Especially since the melamine incident,The milk powder massive landed in China market and the people chase after hold in both hands,Reporters learned from the market,At present the milk powder brand number has reached more than 100.But it is worth noting is,To enter the Chinese market with the type and quantity of milk powder more and more,The milk powder also occurred frequently quality security incident,Especially some overseas OEM of the milk powder,Often only pay attention to the market and ignore the quality control,Cause some imported milk powder is not in conformity with the Chinese national standard.

　　洋奶粉乱象亟待整治

The mess of milk powder need to be regulated

　　记者日前从国家质检总局近日发布的风险预警信息了解到，两款进口自新西兰和新加坡的婴幼儿配方奶粉被检出不合格。另据统计，在国家质检总局14个月以来公布的进境不合格食品通报名单中，共有34批次超过270吨不合格进口奶粉被销毁或退货，其中3/4为婴幼儿奶粉。

Reporter recently from the state general administration of quality supervision recently issued risk early warning information to know,Two paragraphs imported from New Zealand and Singapore's baby formula milk powder were detected unqualified.Another according to the statistics,In the state quality inspection administration 14 months released since entry unqualified food bulletin list,There are 34 batch of more than 270 tons of unqualified imported milk powder be destroyed or return,Three quarters of them for infant milk powder.

　　事实上，近年来“洋奶粉”不断曝出食品安全问题，一些知名婴幼儿奶粉品牌同样牵涉其中，比如雀巢奶粉碘超标事件、美赞臣奶粉金属污染、雅培召回事件等。

In fact,In recent years"The milk powder"Constant exposure out food safety problems,Some well-known infant milk powder brand also involved,Such as nestle milk powder iodine overweight event/MeiZanChen milk powder metal pollution/Abbott recalls, etc.

　　作为进出口食品检验检疫和监管的行政管理部门，国家质检总局近日传出消息，目前《进出口乳品检验检疫监督管理办法》已经制定完成，并完成了对WTO的通报程序，将于近日发布实施。该办法对于乳制品提出了准入评估的要求，只有经过风险评估并符合要求的国家才被允许向中国出口，对于出口商和代理商则实行备案制度。

As food import and export inspection and quarantine and supervision of administrative management department,State general administration of quality supervision recently came news,At present[Dairy import and export inspection and quarantine supervision and management measures]Has formulated a complete,And completion of the WTO notification procedures,Will be released implementation.This method is put forward for dairy products access to the requirements of the evaluation,Only through risk assessment and to meet the requirements of national was allowed the export to China,For exporters and agent is a filing system.

　　中国科技产业投资管理有限公司分析员冯超群博士告诉记者，近年来随着中国内地市场对高品质乳制品尤其是奶粉的需求不断增长，世界各主要的乳制品出口国产能提高逐渐滞后，在扩大产能的过程中往往会出现“萝卜快了不洗泥”的现象，部分进口奶粉会出现变质、重金属超标等问题。

China's science and technology industry investment management co., LTD., analyst FengChao group of doctor told reporters,In recent years, with the Chinese mainland market for high quality dairy products especially powdered milk growing demand,The world the major dairy exporters capacity increase gradually lag,To expand capacity in the process of often will appear"Radish fast don't wash mud"phenomenon,Part of the imported milk powder will appear metamorphism/Problems such as heavy metal exceeds bid.

　　据记者了解，新西兰、澳大利亚、美国、欧盟是中国主要的乳制品进口来源地，其中从新西兰和美国进口的乳品分别占到进口总量的46%和18%。2011年，中国进口乳制品91万吨，包括45万吨的奶粉，其中从新西兰进口的奶粉占到80%。

According to reporter understanding,New Zealand/Australia/The United States/The European Union is China's major dairy source of imports,The United States imported from New Zealand and the dairy products accounted for 46% of the total to import and 18%.In 2011,,China imported 910000 tons of dairy products,Including 450000 tons of milk powder,From the New Zealand which imported milk powder 80%.

　　冯超群认为，今后应进一步建立进口乳制品的安全追溯体系，对于海外生产企业的不同产品进行严格的分类管理，奶粉的原料地、生产地、销售地都要标明。比如日本对于奶粉中的碘和锌不做要求，如果在日本本土销售的产品直接进入中国，碘和锌的含量就会不足。

FengChao group think,In future, we must further establish import dairy products safety traceability system,For overseas production enterprise's different products to strict classification management,Milk powder of raw material/producer/Sale will be marked.For instance Japan for milk powder of iodine and zinc don't do requirements,If sales in Japan the product directly into China,Iodine and zinc content will be insufficient.

　　“假洋鬼子”成重点治理对象

"False foreign devil"As key management object

　　国家质检总局相关负责人向媒体介绍时表示，质检总局在出入境环节一直对进口奶粉实施检验检疫。目前，进口奶粉的质检中基本上没有发现安全卫生项目上的不合格，主要是营养素和微量元素不符合中国标准。

Aqsiq related person in charge introduced to the media, said,Aqsiq has been in entry and exit link of imported milk powder implement inspection and quarantine.At present,Imported milk powder in the inspection of basically found no safety and health project unqualified,Mainly is the nutrients and trace element does not comply with the Chinese standard.

　　理论上，出口到中国的婴幼儿配方奶粉必须要符合中国的国家标准，其中对于产品的维生素和矿物质含量都应做明确规定。而标准执行不严，与目前大量“洋奶粉”贴牌生产的模式有很大的关系。

In theory,Export to China's baby formula milk powder must accord with China's national standard,Among them for product of vitamin and mineral content should make specific provision.And lax standards,And at present a large number of"The milk powder"OEM mode has the very big relations.

　　“由于新西兰和澳大利亚的乳业进入门槛低，原料价格便宜，很多中国企业在当地注册一个品牌，就可以找个代工企业"挂牌"进行生产。”从事国际奶粉贸易多年的张文先生向记者表示，有的企业自己开个小作坊，通过网络代购的方式进入中国，这也给监管增加了难度。

"Due to New Zealand and Australia's dairy industry into the threshold low,Raw material price cheap,Many Chinese enterprises in the local registered a brand,You can find a foundry enterprise"listed"For production."Engaged in international trade for many years of milk powder ZhangWen sir told reporters,Some enterprise himself a small mill,Through the network act as purchasing agency the way to enter China,It also gives supervision an increased level of difficulty.

　　目前，在中国从事乳制品进出口业务的贸易商有数百家，不少贸易商宣称自己的婴幼儿奶粉是“100%原装进口”，实际上产品并不在国外销售，这种品牌被形容为“假洋鬼子”。

At present,In China engaged in dairy products import and export business of hundreds of traders,Many traders said their infant milk powder is"100% original installation import",In fact the product not in foreign sales,This brand is described as"False foreign devil".

　　近年来，“洋奶粉”成为资本和企业追逐的一块大蛋糕，由此涌现大量贴牌产品。比如有一家新西兰奶粉生产企业，代工的品牌有15、16个，其中80%的产品是销售到了中国。张文告诉记者，很多“洋奶粉”的经销商更注重“牌子”和利润，而不注重品质，没有很好地进行品质把控，在进口到中国前对于奶粉的奶源来自哪里、营养成分是否符合销售国标准等并没有深入了解。张文认为，婴幼儿奶粉是要为孩子的健康负责，不能只是盲目地做市场和品牌，而要管控好上游环节，从配方、生产、检验全过程都要符合中国的标准，有关部门也要加强对于经销商的审核。

In recent years,"The milk powder"As capital and enterprise after a big cake,This emerging a large number of OEM products.For example, there are a New Zealand powdered milk production enterprise,OEM brand have 15/16,80% of the products are selling to China.ZhangWen told reporters,A lot of"The milk powder"Dealers pay more attention to"brand"And profit,And does not pay attention to quality,Not very good on the quality control,In the imported to China for powdered milk before launching milk source come from/Nutrition whether accord with standard of country of sale and no thorough understanding.ZhangWen think,Infant milk powder is for children's health is responsible for,Can't just blindly do market and brand,And to control good upstream link,From the formula/production/Inspection process must conform to the standard of China,Relevant departments have to strengthen the audit for the dealer.

　　洋奶粉市场淘汰序幕拉起

The milk powder market selection prelude pull up

　　目前，中国已成为全球最大的配方奶粉市场，而“洋奶粉”在这个市场占据着主导地位。不仅美赞臣、雅培、美素等国际品牌以及在国外贴牌生产的奶粉大量进入中国市场，光明、娃哈哈等本土企业也在海外找寻奶源，打出“进口牌”。

At present,China has become the world's largest formula milk powder market,and"The milk powder"In this market in the dominant position.MeiZanChen not only/abbott/Beauty element and other international brands and foreign OEM production of milk powder to enter the Chinese market,light/Wahaha and local enterprises are also looking for overseas mange,hit"Import brand".

　　记者发现，无论是商场超市还是电子购物网站，进口奶粉都要比国产奶粉的销售情况要好，有的地方某些品牌的洋奶粉甚至脱销。一罐婴幼儿奶粉，低端产品的价格为80至100多元，毛利润为15%至20%，而中高端产品一般在200元以上，毛利率最高可以超过60%。国内部分企业通过进口奶源、升级配方等方式推出高端奶粉，利润率也能达到40%左右，但消费者对国产高端奶粉的认可度并不高。

Reporter discovery,Whether marketplace or electronic shopping website,Imported milk powder than domestic milk powder is the sales situation,In some places some brands of the milk powder and even out of stock.A can of infant milk powder,The low end product price for 80 to 100 yuan,Gross profit is 15% to 20%,And in the high-end product is in commonly 200 yuan of above,The highest gross profit margin can be more than 60%.Domestic partial enterprise through the import mange/Upgrade means such as high-end milk powder formula introduced,Profit rate can reach 40%,But consumers on domestic high-end milk powder of the nation's business is not high.

　　对于未来“洋奶粉”的市场格局，冯超群认为，高利润率吸引着越来越多的人进入奶粉市场，但品牌良莠不齐，未来竞争将不断加剧，最终包括国际四大奶粉品牌、国内大品牌将主导市场，而很多小品牌将退出市场。

For the future"The milk powder"Market pattern,FengChao group think,High profit margin attracts more and more people into the milk powder market,But the brand the good and bad are intermingled,The future competition will be rising,Final including international four big milk powder brand/Domestic brands will dominate the market,And many small brand will be withdrawn from the market.