日前，大众集团管理董事会主席兼CEO文德恩在巴西圣保罗汽车展会上表示，大众汽车已经实施收紧欧洲汽车产量的计划，以避免库存过多的情况；为了提高本土工厂的使用率，大众计划于明年向中国市场出口约20万辆汽车，包括奥迪及斯柯达品牌。

a,Mass group management board chairman and CEO WenDeEn in Sao Paulo, Brazil conference that auto show,Volkswagen has been carried out to tighten the European car production plan,In order to avoid overstocked situation;In order to improve the utilization rate of native plant,The public plan to the Chinese market next year export about 200000 cars,Including audi and skoda brand.

　　“欧债危机导致欧洲汽车市场不理想，无疑会推动外国车企将更多的资源投向中国，来弥补落差。”北京北辰亚运村汽车交易市场副总经理颜景辉表示。

"The debt crisis led to the European car market is not ideal,Will undoubtedly promote foreign car enterprises will be more resources into China,To make up for the head."Beijing beichen Asian games village automobile exchange market YanJingHui deputy general manager said.

　　国家信息中心资源开发部主任徐长明认为，在车市低迷的情况下，欧洲库存车的大量涌入，不仅会冲击国产车的销售和国内企业的利益，还将进一步影响国内汽车市场的定价秩序，从年初延续至今的豪华车市场的价格战就可见一斑。

The state information center resources development department director XuChangMing think,Under the condition of the market downturn,European stock car influx,Not only will impact are sales and the interests of the domestic enterprises,Also will further affect the domestic automobile market pricing order,From the beginning of the remains of the luxury car market price war is evidenced.

　　据悉，今年大众进口汽车在华的销量目标为10万辆，与2010年5.3万辆的销量相比增加了近一倍，而经销商也备尝“压库”之苦。

It is reported,This year the public import cars in China sales target for 100000 cars,With 2010 sales of 53000 vehicles increased by almost a times,But dealers also for taste"YaKu"suffering.

　　“今年的销售情况已经很糟糕，如果明年销量目标再翻倍，根本不可能完成。”上海的一家进口大众4S店的销售部负责人告诉《每日经济新闻》记者，为达成今年10万辆的目标销量，进口大众自去年下半年就开始大规模扩张销售网点，并向经销商“压库”。

"This year's sales situation is very bad,If sales target next year doubled again,Impossible to finish."Shanghai import a mass 4 s shop sales person in charge told[Daily economic news]reporter,To achieve the goal of 100000 cars this year sales,Since the second half of last year to import the public began to large-scale expansion sales outlets,To dealers and"YaKu".

　　来自中国进口汽车贸易中心的统计显示，今年进口车价格持续下跌。如果明年继续加大进口，无疑会进一步增加终端销售压力，甚至可能再次引发价格战。

From China import automobile trade center statistics show,One of this year prices keep falling.If next year continue to increase imports,No doubt will further increase the terminal sales pressure,And may even cause price war again.

　　欧洲车市危机深重

The European market crisis ridden

　　欧洲汽车工业协会(ACEA)日前公布的数据显示，9月份欧洲汽车销量为113万辆，同比下降11%，1~9月销量下降7.2%，预计全年下滑幅度可达10%，创19年之最。

The European car industry association(ACEA)Recently published data display,In September the European car sales for 1.13 million cars,11% year-on-year drop,1 ~ 9 months sales fell 7.2%,Throughout the year is expected to decline amplitude can be amounted to 10%,Gen 19 years is the most.

　　受累于欧洲市场的持续疲软，各大汽车集团纷纷调整计划。标致雪铁龙集团、福特连续两次宣布将于2013年、2014年分别关闭两家英国工厂和比利时亨克市工厂。此外，欧宝、菲亚特、日产、戴姆勒等汽车公司也宣布欧洲减产计划。

Involvement in the continuing weakness of the European market,Each big automobile group have adjustment programs.Psa Peugeot Citroen group/Ford two successive announced in 2013/2014 respectively closed two British factories and Belgium henk ten cate city factory.In addition,opel/fiat/nissan/Daimler etc automobile company also announced plans to cut production in Europe.

　　分析人士认为，随着消费者收紧预算、失业率居高不下以及政府实施紧缩措施，预计欧洲车市仍将保持一段时间的低迷。为应对市场寒潮，更多企业将希望抓住中国这样的新兴市场作为救命稻草。

Analysts believe that,As consumers tighten budget/High unemployment and the government implement austerity measures,Europe is expected to market will still maintain a period of downturn.To cope with the market cold wave,More enterprise would like to seize such Chinese emerging markets as a life-saving straw.

　　虽然总体增长势头有所放缓，但中国对于国外车企来说无疑仍是一块值得抢食的大蛋糕，进口车型以及豪华车市场更是如此。

Although the overall growth slowed in,But China for foreign car enterprises certainly is still a piece of worth stealing food big cake,Import models and luxury car market is even more so.

　　但是，各大汽车厂商对中国市场过于倚重，大量欧洲库存车涌入，不仅会加剧豪华车市场的整体过剩，还将进一步扰乱终端价格，引发价格战争。今年初以来的豪华车价格大战便是典型的例子。进口车从加价销售“瞬间”变成降价销售，进而演变成亏本销售，动辄10万元的“让利”普遍存在；标价上百万元的豪车更是一下子打出了数十万元的“让利”。

but,Each big automobile manufacturer for the Chinese market, rely on too,A large number of European stock into the car,Only exacerbate the luxury car market overall surplus,It will also disturb the terminal price,Trigger price war.Since the beginning of the luxury car price war is a typical example.From one increase sales"moment"Become on sale,And then evolved into sales at a loss,Frequently 100000 yuan"Concessions in the"widespread;Price millions of yuan hao is a car hit hundreds of thousands of yuan"Concessions in the".

　　上海一家宝马4S店的总经理告诉《每日经济新闻》记者，从事豪华车经营近10年来，如此大规模的价格战还是第一次，即便是2008年金融危机时也未有如此惨烈的情况。

Shanghai a BMW 4 s inn general manager told[Daily economic news]reporter,Engaged in the luxury car business in the past 10 years,So the scale of the price war is the first time,Even the 2008 financial crisis also have no such a tragic situation.

　　中国市场承载力有限

The Chinese market capacity limited

　　经销商亏本求量，部分经销商亏损一度达上千万元，但豪华车库存情况却依然不容乐观。

The dealer for quantity at a loss,Part of the loss of millions of yuan for dealers,But luxury car inventory situation is still not optimistic.

　　中国汽车流通协会日前对外发布2012年9月份汽车经销商库存调查结果显示，9月份，自主品牌和合资品牌库存系数均呈下行趋势，但进口品牌库存系数却上升了0.99。

China's automobile distribution association recently released in September in 2012 car dealer inventory survey,In September,The independent brand and joint brand inventory coefficient are a descending trend,But import brand inventory coefficient has gone up 0.99.

　　“由于过去几年中国的进口车市场始终保持着高速增长状态，因此在2011年底，各进口车品牌对2012年市场的预计普遍较好，这导致2012年进口车供给大幅增加。”中国进口汽车贸易中心市场部经理王存表示，“但是，受国内宏观经济增速持续放缓等因素的影响，车市整体增幅已经开始大幅萎缩，进口车也难以独善其身。此外，进口车销售在前几年已经出现大幅透支情况，供给的大幅增加最终导致了库存量的急剧升高。”

"Over the past few years due to China's one of market maintained a high growth state,So in the end of 2011,One of the brand for 2012 is expected to market is generally good,This leads to a big increase in supply one of 2012."China imported automobile trade center marketing manager WangCun said,"but,The country's macro economic growth slowed for the influence of factors,The overall market has begun to rise sharply shrinking,One also difficult to possess.In addition,One of sales in the last several years has been a substantial overdraft situation,Supply eventually led to the increase of inventory increased sharply."

　　在这样的情况下，大众如果继续调高车型进口量，将进一步加剧终端经销商的压力。

In such cases,The public if continue to raise car imports,Will further aggravate terminal dealer's pressure.

　　“厂家大量压库，经销商迫于无奈降价求销量，长此以往，不仅会打击经销商的经营信心，还将进一步影响到品牌的整体形象和美誉度。”上述豪华品牌负责人如是表示。

"Manufacturer a large number of YaKu,The dealer sales price under but ask,In the long run,Not only will blow dealer's business confidence,Also will further affect the whole brand image and reputation."The luxury brand person in charge said so.

　　一份由中进汽贸出具的报告预计，2013年国内车市将保持5%的增长幅度，而进口汽车市场全年需求总量增长10%，但是由于行业库存压力过大，2013年大部分厂商需要消化2012年延续下来的2个月左右的非正常库存量，进口量增速将大幅回落，库存大的品牌或将出现负增长。

A QiMao by the certificate of report is expected,In 2013 the domestic market will keep 5% of the increase,Import car market and the requirements of the overall growth of 10%,But as industry inventory pressure is too great,2013 most of the manufacturers need to digest 2012 lasted about two months of abnormal inventory,Import growth will fall sharply,Inventory big brand or will appear negative growth.

　　鉴于此，中进汽贸报告称表示，跨国汽车公司不应一味追求销量目标，而应建立综合目标平衡体系，关注经销商库存，关注品牌上下游“大家庭”的诉求，提升进口车价值链各环节的盈利能力。

In view of this,In QiMao report said,Multinational motor company should not blindly pursue sales target,And shall establish comprehensive target balance system,Pay attention to the dealer inventory,Pay attention to brand and downstream"family"appeal,One of the links of the value chain and improve profitability.