临近年底，进口车经销商的压力再次加大。日前，记者走访京城汽车市场时了解到，为了能够在11月和12月再将销量向上“冲一冲”，部分国外进口车企加大了对旗下经销商的供货量，这使已经库存高企的经销商压力再次加大。业内有声音认为，2013年大部分经销商需要消化2012年延续下来的两个月左右的非正常库存，这将导致进口车降价潮持续至明年3月左右。

Near the end of the year,One of the dealer pressure increased again.a,Reporters visited city car market to know,In order to be able to in November and December then up sales"Impact a blunt",Part one of foreign enterprises stepped up its dealers extreamely (-a ly,This makes have inventory high dealers pressure increased again.The industry that a voice,2013 most dealers need to digest 2012 lasted about two months of abnormal stock,This will lead to price until next year one of three months.

　　“企业11月的供货量比10月多了将近一倍，压力很大”，一家进口车4S店的负责人告诉记者，10月该店的销量为100多辆，11月的销量计划为200多辆。“没办法，企业根本不给商量的余地，最大的问题是资金压力太大，一辆车几十万元，200多辆车占用的资金超过了1亿元。”该负责人说。

"Enterprise November than 10 month extreamely (-a ly has nearly doubled,Under a lot of pressure",One of a 4 s store manager told reporters,October the store for sales of more than 100 cars,November sales plan for more than 200 cars."Can't,Enterprise doesn't give negotiable,The biggest problem is that capital pressure is too great,A car hundreds of thousands of yuan,More than 200 car occupied capital more than 100 million yuan."This person in charge said.

　　采访中，记者了解到，目前市场上和上述商家遭遇类似的经销商并不在少数。

interview,The reporter understands,On the market at present and the merchants encounter similar dealer is not in a few.

　　汽车业内专家苏晖认为，对于进口品牌而言，由于跨国车企调高了对中国市场的销量目标，供应量大幅增加，导致终端库存压力凸显。“降价清库存也就成为今年以来进口车市场的主旋律。”苏晖说。

Automobile industry experts SuHui think,For import in the brand,Due to the multinational enterprises car up to the Chinese market sales target,A big increase in supply,Lead to terminal inventory pressure highlights."Clear stock price will become one of the main melody of the market this year."SuHui said.

　　中国汽车流通协会近日对外发布的9月“汽车经销商库存调查结果”也印证了苏晖的说法。调查显示，与8月相比，自主品牌库存系数下降明显，合资品牌也呈现微幅下降，但进口品牌的库存系数则大幅上升。

China's automobile distribution association recently released to September"Car dealer inventory survey results"Also have verified the SuHui said.Investigation shows that,Compared with August,The independent brand inventory coefficient down significantly,Joint venture brand also presents the falling slightly,But import brand inventory coefficient is rising sharply.

　　“9月进口车的库存系数陡然上升了0.99，达到2.57”，中国汽车流通协会副秘书长罗磊告诉记者，9月进口车库存系数非常高，其中最高的一家日系进口车品牌甚至达到了惊人的9.07。

"September one of inventory coefficient sudden rise 0.99,Reached 2.57",China's automobile circulation association deputy secretary-general LuoLei told reporters,September one of inventory coefficient is very high,Among the highest a day is one of the brand and even reached the astonishing 9.07.

　　记者从京城汽车市场了解到，库存的高企使得多款进口车型优惠幅度超过了车价的10%，最高甚至超过了20%。一家宝马经销商告诉记者，目前宝马740Li可以优惠27.4万元，优惠幅度为23.06%，此前更有消息称，宝马7系个别老款车型优惠幅度达到了惊人的100万元。在一家奔驰进口车经销商处，其销售人员告诉记者，原价为93万元的奔驰S级车型目前可以优惠近19万元，优惠幅度为19.4%。

Reporter from city car market to know,Inventory high make much money import car margin of preference more than 10% of the prices,The highest or even more than 20%.A BMW dealers told reporters,Now BMW 740 li can offer 274000 yuan,Margin of preference for 23.06%,After more news said,The BMW 7 series individual old model margin of preference to an astonishing 1 million yuan.In a Benz one dealer place,The sales staff told reporters,The original price for 930000 yuan Benz S level models at present can offer nearly 190000 yuan,Margin of preference for 19.4%.

　　由于过去几年中国的进口车市场始终保持在高速增长状态，因此在2011年底，各进口车品牌对2012年市场的预计普遍较好，导致今年进口车供给大幅增加。国机汽车股份有限公司市场部经理王存表示：“但是，从今年前几个月进口车市场来看，一方面进口车数量在不断增加，另一方面经销商已经苦不堪言，市场让利优惠幅度不断增大，利润继续下降，库存深度已经达到一年来的最高点。”

Over the past few years due to China's market always keep one in high speed growth state,So in the end of 2011,One of the brand for 2012 is expected to market is generally good,One of this year to supply greatly increased.Kingdom machine automobile co., LTD., marketing manager WangCun said:"but,A few months ago from one market to see,On the one hand to a growing number one,On the other hand the dealer has pain in the neck,Market profit margin of preference is continuously increasing,Profits continue to fall,Inventory depth has reached its highest level for a year."

　　采访中，多位进口车经销商告诉记者：“由于进口车资金链比较长，快速消化库存很重要，所以即使是赔点钱也得赶紧把车卖了，不然长此以往资金链就会出现问题。”

interview,One more dealer told reporters:"Because one of capital chain is longer,Rapidly digested inventory is very important,So even if lose some money also get hurriedly sold the car,Not in the long run financial chain problems will occur."

　　虽然今年进口车经销商的日子不好过，但对于明年的进口车市场，业内并不看好。日前，国机汽车股份有限公司董事长丁宏祥表示，明年进口车市场的增速将降低为10%，该预测得到了多位业内人士的认可。

Even though this one dealer's having a bad time,But for next year's market one,Do not look good in the industry.a,Kingdom machine automobile co., LTD., chairman of the board DingHongXiang said,One of the rate of growth of the market next year will be reduced to 10%,The prediction has been recognized more than the personage inside course of study.

　　罗磊也认为，明年进口车市增长必将放缓，进口车市场调整势在必行。

LuoLei also think,Import growth will slow market next year,One of the market adjustment is imperative.

　　虽然业内预测明年进口车市场增速将下滑，但据记者了解，受累于欧洲市场的疲软，近日包括大众在内的多家车企调整计划，将欧洲多余的产能转向中国市场，无疑会让国内进口车竞争更加激烈。

Although the industry forecast next year one of market growth will decline,But according to reporter understanding,Involvement in European market weakness,Recently, including public several car enterprises adjustment programs,Will Europe excess capacity to the Chinese market,Will undoubtedly make one of domestic competition more intense.

　　“今年转移到明年的库存，加上跨国车企的高期望，2013年前3个月的进口车市场将延续今年以来大幅降价的主旋律。”苏晖说。

"This move to next year's inventory,Add multinational car enterprise's high expectations,2013 years ago, one of three months since this year the market will continue to the theme of cuts."SuHui said.

　　记者采访的多位专家提醒跨国车企，“厂家大量压库，经销商无奈降价求销量，长此以往不仅会打击经销商信心，企业形象也将在消费者心中大打折扣”。

Reporter the interview experts remind multinational car enterprises,"Manufacturer a large number of YaKu,The dealer sales price and helpless,In the long run will not only hit dealers confidence,Enterprise image in the consumers' mind will also sell at a discount greatly".