我国的家具生产企业主要分布在华南、华东、华北和东北等地区，其中以广东等沿海地区家具出口量最大。据绿之岛家具直营公司负责人张经平介绍，目前我国珠三角地区的家具出口总量占全国之最，出口额占全国家具出口总额的一半以上。在2008年以前，国内大部分家具企业的出口业务利润一直比较可观，但是这之后受国际市场环境影响，很多欧洲经销商纷纷倒闭，导致出口业务大幅度缩水。但是他强调，这并不表示出口业务就没有利润可言，而是与往年相比，今年的利润呈下降趋势，而北京等地区的家具企业的出口业务近年来发展也开始放缓。记者从调查了解中发现，出口业务的缩减除了市场环境因素影响外，自主品牌的缺失是家具出口业务发展中遭遇的最大阻力。

China's furniture production enterprise mainly distributed in south China/East China/North China and northeast China and other regions,The guangdong coastal area biggest furniture exports.According to the green island furniture retail company controller ZhangJing flat is introduced,At present our country the pearl river delta region of the national furniture exports the most,Exports account for the national furniture exports more than half.In the 2008 years ago,The domestic most of the furniture enterprise's export business profit has been more considerable,But this after the environmental impact of the international market,Many European dealers began to go out of business,Lead to export business shrink substantially.But he stressed that,This does not mean the export business is no profit to speak,But compared with previous years,This year's profit declined,And the Beijing and other regions of the furniture enterprise's export business in recent years development also began to slow.Reporters from the survey found in understanding,Export business reduction in addition to the market environment factors,The lack of autonomous brand is furniture export business developing experience of the maximum resistance.

　　多因素致家具出口呈缩减态势

Many factors cause furniture export situation is reduced

　　记者采访曲美家具副总裁吴娜妮时了解到，尽管曲美针对海外出口市场成立了专门的业务部门，但是出口家具业务从始至终所占的销售比例一直不大，大约只有10%左右。“曲美一直以来都是以自主设计、自行生产模式为主制造家具，而销售方向一直都是以国内市场为主。”吴娜妮表示，“曲美的出口量一直不大，而且现在也在减少。现在的国内市场还有很多可以挖掘的潜力，目前还不是将重心转移的时候。”而在出口市场方面，他们是以国外零售商的方式进行产品出售，在海外开设曲美店中店，专营曲美的系列产品，逐步树立曲美品牌。不过目前在出口家具业务方面暂时没有新的计划。

Reporters QuMei furniture vice President when WuNaNi to know,Although QuMei for overseas export market has established the special business department,But export furniture business from beginning to end of the proportion of the sales of little has been,Only about 10% or so."QuMei has always been based on the independent design/To production mode is given priority to make furniture,And sales direction have been are mainly in the domestic market."WuNaNi said,"The QuMei exports have been is not big,And now also in reducing.Now the domestic market also have a lot of can dig potential,It was not the focus."And in export markets,They are the way of foreign retailers sell products,In the overseas open QuMei the inn in inn,Specialize in QuMei series of products,Gradually set up QuMei brand.But at present in export furniture business temporarily no new plan.

　　在谈到目前大部分企业缩减海外出口业务的问题时，吴娜妮表示目前中国家具出口趋缓主要有以下四个原因：国内生产成本上升，价格无竞争力；无自主品牌；产品没有太多技术含量；款式雷同。她提到，一些发达国家的消费者对于产品质量的要求非常严苛，如果想要抢占这部分市场，在保障产品质量的同时必须拥有自己的品牌，这样才能得到长足发展。

In most of the enterprise reduction, referring to a current overseas export business problem,WuNaNi said that at present Chinese furniture exports slowed basically has the following four reasons:The rise in the cost of domestic production,Price is not competitive;No independent brand;Don't have too much product technology content;Style similar.She mentioned,Some developed countries consumers for product quality requirements are very tough,If you want to take this part of the market,In ensuring product quality at the same time must have its own brand,This can get great progress.

　　坚持出口有利于产品设计研发

Adhere to the export to product design development

　　而一些曾经非常注重出口业务量的企业也开始进行调整。出口量曾经占到企业总体销售50%的非同家具，今年的出口业务占企业总体业务比例则已经不到20%。董事长乔印军表示，过去企业的出口产品主要以沙发为主，产品销往70多个国家。近年来出口业务大幅缩减主要是受到国际总体市场环境的影响和国内市场逐步扩大两方面影响。乔印军表示，出口无自主品牌的家具确实是目前中国家具企业在海外业务上主要存在的问题。直至现在，大部分企业还都是被动生产的生产商角色，在为国外的经销商生产订单。而且随着全球购买力下降与国内家具产品的生产成本逐步增高，目前的出口家具业务基本上利润已经越来越少。“但是我们并不会因此停止家具的海外出口业务，因为尽管利润不高，但是企业本身从海外出口业务中受益良多，在与国外的客户和设计师的交流中，不仅可以掌握最前沿的家具流行趋势，推动企业的设计研发工作，而且在出口一些发达国家时，由于对产品质量要求严苛，所以也提高了企业产品的生产质量。”乔印军表示，目前他们不论是海外出口，还是国内自销，企业都采用同一条产品生产线统一生产，出口可以帮助企业不断完善产品，使国内消费者享受到更优质的家具产品。本报记者 刘梦怡  

And some have much attention to export business enterprise also began to adjust.Exports have accounted for 50% of the overall sales enterprise with furniture,This year's export business of enterprise overall business scale are less than 20%.The chairman Joe YinJun said,The past enterprise exports mainly sofa is given priority to,The products are sold to more than 70 countries.In recent years the substantial cut-back export business mainly by international overall market environment influence and the domestic market gradually expand the two sides effect.Joe YinJun said,Export no independent brand of furniture is really at present Chinese furniture enterprises in overseas business on the main existing problems.Up until now,Most of the enterprise also is passive production manufacturer role,For foreign dealers in production orders.And as global reduced purchasing power and domestic furniture production cost is increased gradually,The current export furniture business basically profit has less and less."But we will not so stop furniture export business overseas,Because although profit is not high,But the enterprise itself from overseas export business benefit,In with overseas customers and designers in the communication,Can not only grasp the forefront of the furniture popular trend,Promote enterprise design research and development work,And in some developed country exports,Due to product quality requirements tough,So also improve the enterprise and product quality of production."Joe YinJun said,At present, they both overseas export,Or domestic self locking,Enterprises have the same product line article unified production,Export can help enterprises to constantly improve the product,Make domestic consumers enjoy a better quality of furniture products.Our reporter LiuMengYi