近日，有关进口奶粉明年可能降价的消息在网络上不胫而走。原因是媒体报导财政部将从明年起下调奶粉关税至5%。众所周知我国进口关税占商品成本的比例一向较高，因此许多消费者均希望本次关税下调能体现在价格高企的进口奶粉上。然而记者调查发现，消费者的希望恐怕难以实现。

recently,The imported milk powder next year may depreciate news on the network spread far and wide.The reason is media reports from the ministry of finance will be next year to 5% tariff cut milk powder.As is known to all our country import tariff accounted for the proportion of the cost of goods has always been higher,So many consumers are hope to be able to reflect the tariffs on imports of high prices on the milk powder.However reporter survey found,Consumers hope I'm afraid is difficult to achieve.

关税下调仅限特殊配方婴幼儿奶粉 Tariffs only for special formula baby milk powder

　　根据在财政部发布的《国务院关税税则委员会关于2013年关税实施方案的通知》，当中宣布自2013年1月1日起，婴幼儿奶粉等多项进口商品实施5%暂定税率，但涉及的婴幼儿奶粉范围仅限特殊配方婴幼儿奶粉，此类型奶粉主要面向早产儿、乳糖不耐症婴儿、牛奶蛋白过敏婴儿、免疫力低下婴儿等群体设计，该类奶粉在全国奶粉市场中仅占0.25%的份额，销售渠道仅限于少数专业母婴店，因此本次关税下调对于绝大部分市售奶粉并无影响。

According to the ministry of finance issued[The tariff commission of the state council about 2013 tariff implementation plan of the notice],Since announced in January 1, 2013,Infant milk powder and so on many imported goods implementation, the temporary tariff rate 5%,But involves infant formula range only for special formula baby milk powder,This type of milk powder mainly to premature/Lactose intolerance baby/Milk protein allergy baby/Low immunity, such as baby group design,This kind of milk powder in the milk powder market accounted for only 0.25% of the share,Marketing channel is limited to a few professional maternal and child shop,So the tariffs for most of the merchant milk powder and no effect.

进口奶粉价格高企无关关税 Imported milk powder prices not tariff

　　事实上，即使本轮降低关税惠及所有婴幼儿奶粉，大部分业界人士也认为难以带来终端售价的降低。中投顾问的一份研究报告指出，一罐婴幼儿奶粉的成本构成中，关税和检测费用比例约为28%~30%，原料成本比例为33%，运输、渠道、广告等其他费用的比例接近40%。而且还不包括各级经销商的利益。影响一罐进口奶粉价格的最大因素是国内市场层层分销渠道所产生的成本。

In fact,Even if this tariff cut benefit all infant formula,Most practitioners also think hard to bring terminal of the price lower.An advisor says a new study,A can of infant milk powder in the cost structure,Tariff and testing cost about 28% ~ 30%,The cost of raw material ratio of 33%,transport/channel/The proportion of advertising and other costs nearly 40%.And does not include the interests of dealers at all levels.Influence a can of imported milk powder price is the biggest factor in the domestic market distribution channel layer produced by the cost.

　　而从过往几年的市场情况来看，婴幼儿奶粉关税稳中有降，但进口奶粉售价却一涨再涨。基本上是一年一涨，甚至是一年两涨，目前国内进口奶粉价格已经攀升到高端产品400元，超高端产品600元的历史高位。而讽刺的是，同样的产品，在欧美本土的售价却仅为中国市场的1/4左右。

From past years of market situation,Infant milk powder tariff stability have fall,But the price of milk powder imports but rose and rose.Is basically a year a rise,Even a year two up,At present domestic import milk prices have climbed to high-end product is 400 yuan,Super high-end product 600 yuan's record high.ironically,The same product,In Europe and the domestic price is only for the Chinese market around a quarter.

直销进口奶粉进入消费视野 Direct selling imported milk powder into the consumption field of vision

　　在国外买奶粉比在中国便宜，已经是许多妈妈的共识，因此催生了火爆的代购奶粉业务。但事实上，随着中国国际电商市场的发展，某些欧美顶级奶粉正在通过自建直销渠道的方式，谋求以低价进入中国市场。

In a foreign country than to buy milk powder in China cheap,Is many mother's consensus,Therefore gave birth to act as purchasing agency hot milk powder business.But in fact,With the development of China's international electric ShangShiChang,Some of the Europe and America's top milk powder is through the self-built direct marketing channel mode,Looking for a low price to enter the Chinese market.

　　前段时间，荷兰著名乳业集团Hyproca就通过网络直销的方式，将旗下婴幼儿奶粉品牌Neolac送入中国市场，记者在其天猫旗舰店上看到，800克一段产品售价约为258元，与同级别进口奶粉动辄350元以上的售价相比，有明显优势。

recently,The famous Dutch dairy group Hyproca is through the network marketing way,Its infant milk powder brand Neolac into the Chinese market,Reporter in its day see cat flagship store,800 grams of a product price is about 258 yuan,With imported milk powder easily level 350 yuan compared the price,There are obvious advantages.

　　Neolac有关人士表示，产品低价并非哗众取宠。Neolac奶粉是真正的原罐进口奶粉，在荷兰采集，装罐，然后整批原罐运抵中国。但因为直接通过网络店面销售，期间减少了大量中间层，降低成本，才能保持优势低价。

Neolac officials said,The product price is not grandstanding.Neolac milk powder is the real original tank imported milk powder,In the Netherlands acquisition,canning,Then the whole batch of original tank to China.But because directly through the network store sales,To reduce a lot during the middle layer,Reduce cost,Can we keep our advantage at a low price.

　　目前，类似Neolac这种采用直销方式的知名进口奶粉品牌并不多，但截止笔者发稿时，Neolac的网络订单数正逐步增长。从市场反应来看，这种官方保障渠道加原罐进口的优质低价，已经初步收获中国消费者的信心。

At present,This is similar to the way of Neolac direct import famous brand milk powder is not much,But at the deadline,Neolac open network is gradually increase.From the market reaction to see,The official security channel and the original tank import high quality at a low price,China has preliminarily gain consumer confidence.