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我国成为干邑最大出口市场--亲稳网络舆情监测室
2013-01-28

  就进口量而言,2012年美国仍然是干邑最大出口市场,达13.9335千升,新加坡位居第二,为8.2057千升,中国位居第三,6.8906千升。2011年干邑对中国与新加坡的出口数据大致相同,涨幅接近9%。

It imports in,In 2012 the United States is still gan yi largest export market,13933.5 liters,Singapore in second place,8205.7 litres,China in the third,6890.6 liters.In 2011, China and Singapore to gan yi export data roughly the same,Or close to 9%.

  自1995-2005年经济大萧条以来,中国一直在推动干邑销售,这与一些大型干邑生产商对中国市场的推广攻势分不开,第一瓶著名的生命之水品牌于19世纪初出口至中国。

Since the 1995-2005 economic since the great depression,China has been promoting dry city sales,This and some large manufacturers gan yi in the China market promotion offensive inseparable,The first bottle of famous brand of the water of life in the early 19th century export to China.

  人头马前任执行总裁奥利弗说:“中国消费干邑已有很长历史,现在主要的消费群是成功的中产阶级人士。”

Remy Martin former CEO oliver said:"China's consumer gan yi has been a long history,Now the main consumer group is a successful middle class people."

  莫雷认为,中国人喜欢在饭前、饭中和饭后来点VSOP(五年以上陈酿)或XO(至少陈酿15年)。

Morey think,The Chinese like before/Rice and rice later point VSOP(Five years of aging)Or XO(Aged at least 15 years).

  1.5升路易十三  目前,中国市场白酒消费量占99%,消费额为94%。干邑市场份额还不到进口烈酒的0.5%;威士忌则占进口烈酒的41%。由于干邑消费集中于城市中产阶级,随着中国城市化进程不断推进,干邑消费势必上升。

1.5 liters louie 13 at present,The Chinese market liquor consumption accounted for 99%,Consumption is 94%.Gan yi market share is less than 0.5% of the imported spirits;Whisky is accounted for 41% of the imported spirits.Due to the dry city consumption focus on the urban middle class,With China's urbanization advancement,Gan yi consumption will rise.

  莫雷说:“去年我们卖掉了100万箱(9升一箱)马爹利干邑,成为中国第一大西方烈酒品牌,也是第一个销量达100万箱的西方品牌。

Morey said:"Last year we sold 1 million cases(9 litres a box)Martell cognac,Become China's first big western liquor brand,And the first sold more than 1 million cases of western brands.

  2009年干邑成为中国第一个获得地理保护的国外产品。

In 2009, China's first gan yi for the protection of geographical foreign products.



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