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零售超市加大引入进口商品--亲稳舆论引导监测室
2013-05-19

  一线城市越来越高的人工、店租、营运成本,促使零售卖场也越来越“高端化”。记者昨天获悉,曾因租金问题与新业主谈不妥而在去年撤场的百佳中旅店,日前以新面貌重新在原址开业迎客。记者发现,与旧店相比,“升级版”的百佳中旅店营业面积大幅缩水,从原来的6000平方米缩减到4000平方米;场内商品档次却大为提升,其中进口食品的比重从原来的不到1%增加到20%。

Artificial first-tier cities is higher and higher/Store rent/The operating cost,Retail stores are getting more and more"high-end".The reporter learns yesterday,After talk wrong with rent problems with the new owner in from last year's top hotels,Again with a new outlook on the site before opening their doors.Reporter found that,Compared with the old shop,"Updated version"The best group of hotel business area,From the original 6000 square meters to 4000 square meters;Based on the commodity grades have greatly ascend,The proportion of imported food increased to 1%, up from less than 1%.

  事实上,不仅百佳的超市业态在不断增加进口食品的比重,记者发现,包括线下实体店的华润万佳、家乐福、大润发,以及线上的1号店、淘宝、天猫们,今年以来也在不断强化其引进进口食品的量,并以此为卖点吸引消费者。

In fact,,Not only top supermarket formats in increasing the proportion of imported food,Reporter found that,Including the offline entity shop of China resources vanguard/carrefour/Rt mart,And the 1st shop online/taobao/The day the cat,This year has been strengthening its introduction of the amount of imported food,And as a selling point to attract customers.

  业内人士指出,零售业营运成本日益加重,零售商超必然会通过销售更高毛利的商品,或缩减营业面积提高单店效益等手段来消化。

The personage inside course of study points out that,Retail operation cost increasing,Retailers super bound by selling a higher gross margin products,Or to cut business area of improve the efficiency of the constructions and so on means to digest.



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