尽管面对国内经济增长放缓、国际市场持续低迷的“内忧外患”，作为云和县传统支柱产业的木制玩具业却逆势上扬，一反自2008年国际金融危机以来的下滑态势，实现稳步攀升。据最新统计显示，今年上半年云和木玩累计实现出口2761万美元，同比增长18.22%。

Although in the face of the domestic economic growth/International markets continue to slump"State of flux",As clouds and county traditional pillar industry of wooden toys but contrarian rise,A reverse since 2008, the international financial crisis situation since the downturn,Realize has been rising steadily.According to the latest statistics show,In the first half of this year clouds and wood play realized total export of 27.61 million dollars,Year-on-year growth of 18.22%.

　　“从‘只愁订单做不完’到‘抢到单子也只能亏本做’，国际金融危机带来的深刻教训，给过去安于贴牌生产的云和木玩企业上了一堂‘转型升级课’。”据云和县经商局负责人介绍，外需低迷、生产成本持续上涨的市场环境，把730多家木玩生产企业逼到了风口浪尖，与此同时，云和县的木玩企业提升计划也应时实施，政府牵线引导企业主动对接杭州、温州等地的设计公司，探寻产品设计、市场营销等新路径，逐步实现差异化发展。

"from‘Only sorrow order done’to‘Get the list also can do at a loss’,The international financial crisis brought profound lessons,To be content with the past OEM production of clouds and wood play enterprise a lesson on‘Transformation and upgrading of class’."According to the clouds and county business bureau chief introduction,Overseas market demand downturn/The production cost rising market environment,The more than 730 home wood play production enterprise forced to in the teeth of the storm,meanwhile,Yunhe county wooden play enterprise promotion plan and implementation of the season,As the government guide enterprise active butt hangzhou/Wenzhou etc design company,Explore product design/Marketing and other new path,Gradually realize differentiation development.

　　金马工艺品有限公司便是一个典型的成功案例。据总经理马达伟介绍，过去云和木玩企业常常同时为同一家国外儿童用品公司供货，当对方发现云和这些企业生产的产品大同小异时，就开始压价放单，诱发行业内恶性竞争，最终导致出口总额逐渐萎缩。

Golden horse handicraft co., LTD. Is a typical successful cases.According to the general manager MaDaWei is introduced,The past clouds and wood play enterprise often at the same time for the same house foreign children supplies company supply,When the other party found clouds and the enterprise produces the product when very much the same,Began to demand the release of the documents,Induced within the industry cut-throat competition,Eventually lead to exports gradually atrophic.

　　“事实证明，做专、做精、做特色才是企业的长久生存之道。”金马公司在云和县有关部门的牵线下，与温州一家品牌设计公司合作重新打造产品形象，并将产品线收拢，从过去的“照单全做”转向专攻益智玩具，目前已与多家国外大型企业形成了长期合作关系，不再靠接散单生存的崭新模式，也使金马公司在今年上半年实现了出口的持续上扬。

"Facts have proved,Do only/Do fine/Do characteristic is the enterprise long-term the way of existence."Gold horse company in the cloud and the relevant departments under the county matchmaking,And wenzhou a brand design company to build product image,And the product line collapsed,From the past"Do according to the order"To specialize in educational toys,At present already with several large foreign enterprises to form a long-term cooperation relationship,No longer inarching scattered single survival new mode,Also make gold horse company in the first half of this year realized the steady increase in exports.

　　针对木玩行业曾出现的内部低价竞争、相互模仿抄袭、私下抢订单等不利情况，云和县出台了产品客户备案制度和黑名单制度，对挑起恶性竞争的企业给予业内通报批评、降信用等级等处罚。在政府的强力引导下，云和木玩企业的知识产权意识逐渐增强，专利授权量已由2008年的132项增加到现在的1300多项。

According to the wood industry has been playing the internal low price competition/Mutual imitate copy/Private rob order such negative situation,Yunhe county issued a product customer filing system and the system of blacklist,To make vicious competition in the industry of business enterprise give notice of criticism/Drop credit rating punishment.In the government's strong guidance,Clouds and wood play enterprise's intellectual property rights consciousness gradually increase,Patent grant already from 2008 in 132 to 1300 now increase of many.

　　目前，云和木玩企业已获得2个中国驰名商标、2个浙江省著名商标，11个丽水市著名商标，商标注册量由2008年的42件激增至200多件，有效提升了品牌形象和市场竞争力，为行业逆势飘红奠定了基础。

At present,Clouds and wood play enterprise has obtained two China well-known trademark/Two zhejiang saves famous label,11 of lishui city famous trademark,Registration of a trademark by 2008 and a surge to more than 200 pieces,Effective enhance the brand image and market competitiveness,For industry contrarian wave red laid the foundation.