业内专家指出，随着市场成熟和网络技术日渐发达，进口葡萄酒的价格越来越透明

The expert inside course of study points out that,Along with the market mature and network technology is developed,The price of imported wine is more and more transparent

　　在正举办的“首届广东中外名酒文化节”上，不少市民都惊讶地发现，只花100 元左右也能买到质量、口感不错的进口葡萄酒。“随着市场更加成熟，网络技术日渐发达，进口葡萄酒的价格越来越透明。”广东省酒类专卖管理局副局长、省酒类行业协会理事长朱思旭表示，这意味着，经过多年的市场培育和资本竞逐，进口葡萄酒行业或将告别暴利时代。

In is held"The first guangdong famous Chinese and foreign cultural festival"on,Many people are surprised to find,Only spend 100 Yuan can also buy quality/Taste good imported wine."Along with the market more mature,Network technology is developed,The price of imported wine is more and more transparent."Guangdong province wine monopoly bureau deputy director/Province wine industry association chairman ZhuSiXu said,This means that,After years of market compete to cultivate and capital,The imported wine industry or to profits era.

　　价差暴利源自信息缺失

Spread profits derived from the lack of information

　　据记者了解，目前全球葡萄酒传统生产国都出现产能严重过剩局面，而中国快速成长的葡萄酒市场吸引了全球葡萄酒公司的重视。由于对此消费领域的陌生和一些崇洋习俗的心理，无论价值几何，进口葡萄酒都曾披上“高身价”的光环。

According to reporter understanding,At present traditional global wine production countries appear serious excess capacity situation,And China's rapid growth of wine market has attracted the attention of the global wine company.Because this consumer field of strange and some western-worship customs of the psychological,Whatever value geometry,The imported wine have put on"High social status"aura.

　　“以一瓶进口的低端葡萄酒价格为例，” 广东中外名酒连锁有限公司董事长王惠东向记者透露，原瓶进口到国内的葡萄酒以到岸成本计算，最便宜的约1.3 欧元，再加上仓储、运输、人工成本等，零售价只需卖到40 元人民币左右，酒商便能获得超过20%的合理利润。但现实情况却是，很多信息相对缺失的内地特别尤其是三四线城市价格卖得很乱，存在一些暴利。

"With a bottle of imported wine low price as an example," Guangdong Chinese and foreign famous chain co., LTD., chairman of the board WangHuiDong has revealed,The original bottle of imported into domestic wine on landed cost calculation,The cheapest about 1.3 euro,Plus storage/transport/Artificial cost,The retail price need only to sell to 40 RMB,Producers can get more than 20% of reasonable profit.But the reality is,A lot of information relative lack of mainland special especially three or four line city price sell very disorderly,Exist some profits.

　　另一位多年从事进口葡萄酒贸易的经销商也称，在国外的超市里，便宜的葡萄酒每瓶才1 欧元多，稍好一点的才能卖到五六欧元，折算起来也就几十元人民币。而国内市场上买到的进口葡萄酒部分为海上勾兑酒即垃圾酒，成本才十几元。他们通过经销商的转手包装成为了餐桌上的高档酒，身价暴增七八十倍。

Another for many years engaged in the import of the wine trade dealers also called,In the foreign supermarket,Cheap wine is only 1 Euros more,Slightly better ability to sell to five or six euros,Reduced up is also a few dozen yuan.And the domestic market to buy imported wine part is the sea blending wine wine that is, garbage,Cost only 10 yuan.They through the dealers from hand to hand packing become the table of high-grade wine,Value jumps over times.

　　300元以内红酒销量翻番

Within 300 yuan red wine sales to double

　　但上述现象似乎开始出现转变。随着进口的葡萄酒消费越来越多， 本土消费者开始对产品有更多的了解和认知，葡萄酒的消费结构也有所转变。记者采访时了解到，与往年只注重拉菲、白马等名庄酒炒作的现象相比， 现在消费者挑选进口葡萄酒酒时更显理性。有经销商调查发现，与去年中秋节相比，名庄酒的销量下降了至少60%，而价位在100 元到300 元之间的红酒极大地填补了空出来的市场， 销量比去年至少翻番。

But the above phenomenon seems to be starting to change.With imported wine consumption more and more, Local consumer products began to have more understanding and cognition,Wine consumption structure also change.Reporter to interview to understand,With the previous years only pay attention to pull fei/White horse grand cru classe wine such as the phenomenon of hype compared, Now consumers choose imported wine when more rational.A dealer survey found,Compared with last year's Mid-Autumn festival,Grand cru classe wine sales dropped by at least 60%,And the price in 100 Yuan to 300 Yuan between red wine greatly to fill the empty out of the market, Sales at least doubled than last year.

　　“随着区域性大经销商的成长和全国经销商的成熟， 进口葡萄酒的价格逐渐透明，正在告别暴利时代。”王惠东表示，所谓价格合理，是指通过一些资源优势， 减少中间环节等措施适当降低经营成本， 让利给消费者。例如， 进口葡萄酒都是原瓶原装从国外酒庄进口， 缩减了传统模式下从国外采购到进口商、一级代理、省级代理、地区经销、二级批发商再到消费者的多个中间环节。

"With the growth of the regional dealers and the dealer's mature, The price of imported wine gradually clear,Is time to say goodbye to profits."WangHuiDong said,The so-called reasonable price,Is to point to by some resources advantage, The decrease of the intermediate links and appropriate measures to reduce operating costs, Give the profits to the consumer.For example, The imported wine is the original bottle original import from abroad wineries, Cut the traditional mode to the importer bought from abroad/One class representative/Provincial agency/Region distribution/Secondary wholesalers to consumer more intermediate link.

　　广东省酒类专卖管理局副局长、省酒类行业协会理事长朱思旭也认为，低端葡萄酒的微利经营将是大势所趋。

Guangdong province wine monopoly bureau deputy director/Province wine industry association chairman ZhuSiXu also think,Low wine meager profit business will be the trend of The Times.