9月6日，商务部、工业和信息化部、海关总署、质检总局、国家认监委联合下发了关于进一步规范汽车和摩托车产品出口秩序的通知。

On September 6,,The ministry of commerce/Ministry of industry and information/The general administration of customs/aqsiq/By state certification and accreditation administration jointly issued the on further regulating the automobile and motorcycle products export order notice.

　　通知决定对汽车和摩托车生产企业实行出口资质管理，对出口经营企业实行生产企业授权经营管理，并对生产企业授权实行分类管理。对发生出口产品在国外有重大质量事件并对我国出口造成重大不良影响等情况的企业，有关部门最严厉的措施是可取消其出口资格。

Notice decided to automobile and motorcycle manufacturing enterprises implement export qualification administration,On export business enterprise in production enterprise authorized management,And the production enterprise shall carry out the policy of classification administration authorization.Happened to export products in foreign countries have significant events and quality to our export has caused a serious adverse effects to the circumstances such as enterprise,The relevant departments the severest measures can cancel the export qualification.

　　对于这份规定尽管有业内人士叫好，但也有人认为，新规并没有解决中国汽车海外发展的内在问题。

For the provisions were despite the personage inside course of study,But also some people thought,The new gauge does not solve China's automobile overseas development intrinsic problems.

　　小车企“异国梦”碎

Car enterprises"Exotic dream"broken

　　早在去年，商务部机电和科技产业司副司长支陆逊就曾向外界表示：“2012年将通过政策调整来规范我国的汽车出口秩序，到时候会有很多企业因无法满足新政策的要求而丧失出口资质，政策通过提高自主品牌出口资质门槛的方式，增强企业在海外市场的竞争力。”

As early as in last year,The ministry of commerce mechanical and electronic and science and technology industry vice general director branch LiuXun had said to the outside world:"2012 will through the policy adjustment to regulate our country export order,There will be a lot of enterprises because they can't meet the requirements of the new policy lost export qualification,Policy by improving the independent brand export qualification threshold way,Enhance the competitiveness of the enterprises in overseas markets."

　　新规在文中也印证了支陆逊的话，新规规定自2013年起，五部委依据对生产企业上报的境外售后维修服务网点的审核情况、企业出口规模，对生产企业出口授权实行分类管理，同时明确了分类管理的标准。

The new gauge in this paper is also proved the branch LiuXun words,The new gauge regulation since 2013,Five ministries and commissions on the basis of production enterprises to overseas after-sales service of the network audit/Enterprises to export scale,On production enterprises to export license shall carry out the policy of classification management,At the same time, has been clear about the classification management standard.

　　“前些年也有相应政策出台,如出口基地等，但收效甚微。好多小车厂在国内市场活不下去了，就靠出口挣钱。不仅质量毫无保障，更没有售后服务体系。打一枪换一个地方，出一批车砸一批，再换一个国家接着出。”某企业的相关人士称，“2008年，中通汽车在沙特的一场竞标中，以非常低的价格中标。生产的时候拼命压配套商的价格，至于质量则完全不管。结果不到一年时间，车全坏了！我2009年去看到这批车坏到都不能运行了，虽然你只是中国车企其中一个品牌，但老外分不清，只会认为中国车都不好。”

"Before some year also has the corresponding policies,Such as export base and so on,But had little effect.A lot of car factory in the domestic market to live not bottom go to,Rely on exports to earn money.Not only the quality there is no security,No more after-sale service system.A gun in one place,A number of car hit a batch,And in a country then out."An enterprise's relevant personage says,"In 2008,,Zhongtong auto in Saudi Arabia's a bidding,At a very low price bid.The production time desperately pressure PeiTaoShang price,As for the quality, no matter completely.Results in less than a year,Car all the bad!I 2009 years to see this batch of car bad to can't run,Although you are a Chinese car enterprises one of the brand,But foreigners points is not clear,Will only think that China's car is bad."

　　而对于很多国内车企来说，出口是释放产能，避开强大合资品牌的绝佳的选择，有这种赚“外国钱”想法的车企不少。根据商务部数据显示，截至2010年，具有汽车出口许可证的整车生产企业达370余家，当中每年出口量不到50辆、出口金额不到50万美元的企业，有近一半左右。这些数据显示出我国资质不硬的出口车企很多，而他们大多没有实力制造出优质车，更没有资本在海外建立完善的售后体系，这些问题重重的车辆出口别国，后遗症无数。

And for many domestic car for enterprises,Export is the release of production capacity,Avoid joint venture brand strong the perfect choice,Have this kind of make"Foreign money"Idea car many enterprises.According to the ministry of commerce data display,By the end of 2010,With the automotive export license vehicle manufacturing enterprises more than 370,Every year exports of less than 50 vehicles/Export value less than $500000 enterprise,Nearly half or so.These data shows that our country aptitude is not hard export car enterprises many,But most of them do not strength create high quality car,More no capital in the establishment of overseas perfect after-sale system,These problems heavy vehicle export other countries,Sequela countless.

　　新的出口规范的出台，对国内中小车企无疑是严峻的挑战，不少依赖出口的小厂也许会被“洗”掉。然而，也有不少业内人士质疑，淘汰一些不入流的企业就能让中国车企的海外事业蒸蒸日上？

New export standard come on stage,In the domestic car enterprises is undoubtedly severe challenges,Many rely on exports of small factory may be"wash"off.however,There are many insiders question,Eliminated some dirty enterprise can make China car enterprises overseas business?

　　忽视核心问题？

Ignore the core problem?

　　“新通知作用不大，从中国出去的汽车质量和服务不行，即使这次对汽车出口秩序做了重新调整，提高出口的门槛，可有的车连国外基本的安全标准都无法通过，更谈不上产业发展了。所以限制没有实力的中小车企意义不大，中国整车的出口基本没有优势。”摩根士丹利亚太区经济学家谢国忠表示。

"The new notice effect is not big,From China out of the automobile quality and service no,Even if the auto export order made readjustment,Improve the threshold of the export,But some car even foreign basic safety standards can through the,Let alone the industry development.So limit no strength in car enterprises significance is not big,China's vehicle export basic no advantage."Morgan Stanley Asia Pacific economists xie said.

　　9月18日，厦门金龙的相关人士对记者表示，厦门金龙今年出口情况有增长，但增幅不高。企业还处在“打猎时代”，碰上一个大单可以吃一年，没大单情况就不好。他曾在印度和一位贵族学校的校长谈了一下午,校长请他吃饭交朋友，就是不愿买他的车。校长说，中国商品是质量差的代名词，印度市场卖的中国商品都是一穿就破的衣服，一次性打火机和便宜玩具。

On September 18,,Xiamen golden dragon's relevant personage told reporters,Xiamen jinlong this year export growth conditions,But growth is not high.Enterprise is still in"Hunting era",With a large single can eat a year,No big single situation is bad.He worked in India and a nobleman school headmaster talked about an afternoon,The headmaster asked him to dine to make friends,Just don't like to buy his car.The headmaster said,China commodity is the pronoun of poor quality,The India market to sell China commodity is a wear clothes is broken,Disposable lighters and cheap toy.

　　上述人士将客车企业的出口比喻成猎人打猎，碰上一个野猪就能吃几天。不是像农民种地，搞好农田基本建设。企业缺乏耐心去搞市场体系建设，缺乏技术基础，有的连起码的图纸和手册都不齐备。

These are the people who will coach export compared to the hunter hunt,With a wild boar can eat a few days.Not like farmers sow the land,Do a good job in farmland capital construction.Enterprise's lack of patience to make market system construction,Lack of technical foundation,Some even at least drawings and manual are incomplete.

　　9月18日，中国汽车工业协会副秘书长杜芳慈向记者表示：“这么多年，国家对于中国汽车出口的问题，都没有直击问题的核心，尽管提高了准入门槛，可我们看看外国生产豪华跑车的企业，一年产量都很少，照样能出口，不是因为别的国家没有类似的规定，而是人家的车子质量好，售后有保证。不可否认，大企业在质量和售后服务方面会优于小企业，毕竟仅售后这一块就需要雄厚的经济实力，小企业就承担不了。但企业无论大小，最重要的还是要踏踏实实地做产品，售后服务很重要，诚信很重要，如果都浮躁地只看短期利益，中国汽车出口前景肯定不容乐观。”

On September 18,,China's auto industry association deputy secretary-general DuFangCi told reporters:"So many years,Country to China automotive export problem,All have no direct the heart of the problem,Although improve the admittance threshold,But we see foreign production luxury sports car enterprise,An annual output are few,Can still export,Not because of other countries are not similar provisions,But the somebody else car are of good quality,After-sales guaranteed.undeniable,Large enterprises in the quality and after-sales service is better than that of small businesses will be,After all, for after this one will need strong economic strength,Small businesses will can't afford it.But the enterprise no matter size,The most important still is to builders do products,After-sales service is very important,Integrity is very important,If all blunderingly only look at short-term interests,China automotive export prospects must not optimistic."

　　发展不能靠政策！

Development can't rely on policy!

　　一些长期研究海外汽车市场的专业人士对杜芳慈的观点表示认同，他们对本报记者表示，一纸规定限制了小车企的不良出口，但并没有为资质车企明确指出如何发展壮大。然而，采访中，长城、中兴等企业相关人士却称，新规的目标是淘汰落后，但企业怎么在海外发展壮大还要靠自己。

Some long-term study overseas automobile market professionals DuFangCi point of view to agree,They said to our reporter,A paper rules limit the car enterprises bad export,But not for qualification car enterprises explicitly pointed out that how to develop.however,interview,The Great Wall/Zte, and other enterprises relevant personage but says,The new gauge goal is to elimination of backward,But the enterprise how to develop overseas have to rely on yourself.

　　9月10日，中兴汽车海外营销市场部门的相关人士告诉记者，中兴皮卡主要出口到中东、中南美等地，作为工具型汽车，要求实用性强，车辆结实，面对市场的激烈竞争，空白市场减少，只能在已有市场上做深度挖掘。

On September 10,,Zte car overseas Marketing Department's relevant personage told reporters,Zte pickup are mainly exported to the Middle East/Central and South America, etc,As a tool type car,Practical requirements,Vehicle strong,In the face of the fierce competition in the market,Blank market to reduce,Only in the existing market depth excavation.

　　“渠道很重要。我们从原来的一级代理做到二级、三级，相当于自己设点，同时和当地有实力的经销商强强联合。拿智利做例子，中兴的皮卡在当地销售情况很好，是因为当地合作的经销商实力非常雄厚，那个经销商经手的多个品牌一年销售就有3万辆。在当地，他将中兴的品牌运作得很好，智利有很多矿区，非常需要结实耐用的皮卡。对中兴来说，想要在海外市场发展好，不能看一笔单子能赚多少，而是要做好市场”。上述中兴人士称。

"Channel is very important.We from the original level agency do level 2/Level 3,Equivalent to his run,At the same time and local powerful dealers the power-and-power union.Take for example Chile,Zte's pickup in local sales in good condition,Because the local cooperative dealers strength is very strong,The dealer handle multiple brand one year sales have 30000 cars.In the local,He will be zte brand operation well,Chile has a lot of mining area,Very need sturdy pickup.Zte to for,Want to be in the overseas market development,Not being able to see a list can earn much,But to do market".The above zte personage says.

　　长城汽车副总裁邢文林则在采访中对记者表示，出口规定对长城汽车本身没有影响，由于企业大多自主经营，可授权出口经营企业7家的名额，长城本身也只申报了5家。当谈到长城汽车在海外遇到问题如何避免时，邢文林称：“长城本身是民营企业，在海外销售时十分重视与国内企业间的交流，上汽、一汽也常互相走动，这也从某种程度上避免了恶性竞争，当然最近的欧债危机对汽车环境也有影响。消费者更看重品牌和服务，当这些都具有差异化的时候，他们自然会有不同的选择。”

Great Wall motors vice President XingWenLin is in the interview told reporters,Export regulation to the Great Wall automobile itself has no influence,Due to the enterprise most of the autonomy in operation,May authorize the export enterprise and the number of home,The Great Wall itself is only applied to the five.When it comes to the Great Wall automobile in overseas encounter problems how to avoid,XingWenLin says:"The Great Wall is itself a private enterprise,In the overseas sales attaches great importance to and communication between domestic enterprises,saic/Faw are often about each other,This also from a certain extent avoid vicious competition,Of course the recent European debt crisis of automobile environment may also be affected.Consumers pay more attention to the brand and service,When these have a different time,They will naturally have a different choice."