核心提示：商务部下一步将支持和保护企业开展境外商标注册，培育国际知名品牌，提升传统优势产品的品牌价值;逐步形成质量、标准竞争新优势，同时巩固传统产品出口优势，提升劳动密集型产品质量和档次，支持企业开展产品设计、工艺创新、技术改造和品牌营销。 

summary:The ministry of commerce the next step will support and protection of the enterprise for the registration of a trademark,Cultivating international famous brand,Upgrade traditional advantage product brand value;Gradually formed quality/New standard competition advantage,At the same time, consolidate the traditional product export advantage,Ascension labor-intensive products quality and class,Support the enterprise to carry out the product design/Technology innovation/Technical renovation and brand marketing. 

　　日前，从商务部传出消息，我国目前拥有自有品牌的外贸企业约占外贸企业总数的20%，自有品牌产品出口额约占出口总额的11%。

a,From the ministry of commerce came news,At present in China, has its own brand of foreign trade enterprise accounts for about 20% of the total number of foreign trade enterprises,Own brand products exports accounted for about 11% of the total amount of export.

　　近年来，伴随我国外贸进出口总额不断增加，外贸转型升级的步伐也在不断加快。商务部与科技部、工信部、发改委等部委通力合作，认定各类示范基地。目前，已认定4批88个科技兴贸创新基地、59个外贸转型升级示范基地等，通过政策引导、上下联动，提高了产业自主创新能力和国际竞争力，加速了自有品牌的发展。据商务部统计，2011年，仅外贸转型升级示范基地的自有品牌出口就达177亿美元，占外贸转型升级示范基地出口总额的42%。

In recent years,Along with our country foreign trade import and export amount increasing,The foreign trade of the transformation and upgrade of the step also to speed up.The ministry of commerce and the ministry of science and technology/Work letter department/Development and reform commission, and other ministries and commissions collaboration,That all kinds of demonstration base.At present,Have identified four group of 88 a rejuvenating trade through science and technology innovation base/59 the transformation and upgrading of foreign trade demonstration base and so on,Through the policy guidance/Fluctuation linkage,To improve the industrial independent innovation capacity and international competitiveness,Accelerate the development of the private brand.According to the ministry of commerce statistics,In 2011,,Only the transformation and upgrading of the demonstration base of foreign trade has its own brand exports reached 17.7 billion us dollars,The transformation and upgrading of foreign trade demonstration base of 42% of the total amount of export.

　　据了解，我国纺织品服装在全球市场上的份额由15%左右上升为目前的31%，增长了一倍。“两高一资”产品出口则在下降，已由2005年的6.6%左右降为现在的5.5%左右。

It is understood,China's textile and apparel in the global market share of 15% rise by 31% for the present,doubled."Two higher information"Products export is on the decline,Already from 6.6% in 2005 to about 5.5% down now.

　　商务部下一步将支持和保护企业开展境外商标注册，培育国际知名品牌，提升传统优势产品的品牌价值;逐步形成质量、标准竞争新优势，同时巩固传统产品出口优势，提升劳动密集型产品质量和档次，支持企业开展产品设计、工艺创新、技术改造和品牌营销。

The ministry of commerce the next step will support and protection of the enterprise for the registration of a trademark,Cultivating international famous brand,Upgrade traditional advantage product brand value;Gradually formed quality/New standard competition advantage,At the same time, consolidate the traditional product export advantage,Ascension labor-intensive products quality and class,Support the enterprise to carry out the product design/Technology innovation/Technical renovation and brand marketing.