尽管过半数欧盟成员国反对，欧盟委员会近日还是宣布，对从中国进口的陶瓷餐具和厨房用具课征临时关税。专家分析，欧盟又一次对中国陶瓷餐具出击，是在危机环境下借保护本国企业利益为由，打压中国竞争力。中国陶瓷企业应以此为契机反思自身不足，走出规范竞争、协调出口、扩大内需的发展道路。

Although more than half the eu member states against,The European commission recently announced or,Imports from China to the ceramic tableware and kitchenware impact temporary tariff.Expert analysis,The European Union and one of China ceramics tableware attack,Is in crisis by environment protect domestic enterprise interest for,Crack down on China's competitiveness.Chinese ceramic enterprises should take this opportunity to reflect on their own deficiency,Out of specification competition/Coordinate export/To expand domestic demand development path.

　　中国陶瓷餐具频遭围堵

China ceramics tableware PinZao containment

　　消息人士指出，欧盟委员会这次计划对中国陶瓷餐具和厨具生产商征收17.6%-58.8%的关税。根据计划，针对正式征收中国陶瓷进口关税问题的投票将于明年5月15日进行。最终结果的有效期长达5年。

Message personage points out,The European commission the plan of China ceramics tableware and kitchenware producers collection of 17.6% - 58.8% of the tariff.According to the plan,According to official Chinese ceramics collection of import tariffs vote next year on May 15,.The period of validity of the final result for five years.

　　欧盟产业界对这一举措有不同看法。欧洲陶瓷工业协会称，2011年中国在欧盟餐具和厨具市场的份额由2004年的22%上升至67%。过去5年里，欧盟餐具和厨具生产商的产出已损失6.5亿欧元，裁员1万人，约占整个部门的30%。而代表欧洲零售商和进口商的外国贸易协会则表示，强制征收关税或将导致部分进口中国陶瓷的贸易企业倒闭，影响消费者选择商品的权益，并对商店造成巨大的负担。

The European Union industry to the move has different views.European ceramic industry association,In 2011, China in the eu tableware and kitchenware market share from 22% in 2004 to rise to 67%.Over the past five years,The European Union tableware and kitchenware producers output has been a loss of 650 million euros,Cut 10000 jobs,Accounts for about 30% of the whole department.And on behalf of the European retailers and importers of foreign trade association, said,Forced tariff or will lead to import part of China's ceramic trade enterprise collapse,Affect the rights and interests of the consumers choose goods,And to store huge burden.

　　中国陶瓷制品已成为被调查频率较高的出口产品类型。频繁的反倾销调查对我国陶瓷产品出口产生巨大影响。自去年3月欧盟开征临时反倾销税以来，占全国出口量75%以上的佛山陶瓷产品对欧盟出口量同比下降超过50%。

China ceramic products has become be survey frequency higher export products.Frequent anti-dumping investigation to our country ceramics product export a tremendous impact.Since last march the eu since opening provisional anti-dumping duties,Accounts for the exports more than 75% of the foshan ceramics products to the eu exports more than 50% year-on-year decline.

　　危机下打压中国竞争力

Under the crisis that China's competitiveness

　　我国是日用陶瓷第一大生产国，产量约占全世界的70%。由于陶瓷产业属于劳动密集型产业，而欧盟企业缺乏劳动力成本优势，我国日用陶瓷在欧盟市场占有率目前已接近五成，是欧盟日用陶瓷的第一大进口国。

Our country is daily-use ceramics first big producers,Production accounts for about 70% of all over the world.Due to the ceramic industry belongs to the labor-intensive industries,The eu enterprises lack of labor cost advantage,Our country ceramics for daily use in the eu market share has been close to fifty percent,The European Union is the biggest importer of ceramics for daily use.

　　欧盟对中国陶瓷餐具频繁发起反倾销措施，既有欧盟自身的原因，也有我国陶瓷行业发展方式不合理的原因。商务部国际贸易经济合作研究院院长霍建国对本报表示，陶瓷产品是我国最具竞争力的出口强项，欧盟内部的陶瓷生产十分有限，以保护本国产业、维持就业为由对陶瓷餐具征收临时关税，属于削弱我国出口竞争力的特意打压行为。其次，我国陶瓷行业也存在一定的过度竞争现象，需要协调出口秩序。商务部国际贸易经济合作研究院研究员金柏松对此持相同观点。“在欧洲国家普遍经济不景气的情况下，我国的出口对欧盟企业造成很大压力。针对欧盟的贸易保护措施，我们既在立场上表示反对，也要思考如何优化出口规模和结构。”金柏松接受本报采访时说。

The European Union of China ceramics tableware frequent anti-dumping measures,The European Union has its own reason,Also have our country ceramics industry development mode is not reasonable reason.The ministry of commerce international trade and economic cooperation research institute President HuoJianGuo to our newspaper said,Ceramic products is our country the most competitive export strengths,The European Union internal ceramic production is very limited,In order to protect domestic industry/Maintain employment on the grounds of ceramic tableware impose temporary tariff,Belong to weaken our export competitiveness that specially behavior.secondly,China ceramic industry also has certain excessive competition phenomenon,Need to coordinate export order.The ministry of commerce international trade and economic cooperation research institute researcher JinBaiSong to hold the same view."In the European countries generally circumstance of economic recession,China's exports to the European Union enterprise caused great pressure.According to the European Union trade protection measures,We are in the position opposition,Also want to think about how to optimize the export scale and structure."JinBaiSong accept our interview.

　　北京大学国际关系学院国际政治经济学系副教授丁斗认为，还需要从国际贸易格局合理看待这一问题。“欧盟是中国的第一大贸易伙伴，欧盟整体对中国长期处于贸易逆差地位，贸易逆差的七成以上来自中国。长期的贸易赤字是贸易摩擦的潜在原因。”丁斗对本报表示，“中国在欧盟眼中还是非市场经济的国家，这使得欧盟更容易对中国发起反倾销措施。”

Beijing university institute of international relations associate professor, department of international political and economic DingDou think,Also need from the international trade pattern reasonable view this problem."The European Union is China's biggest trading partner,The European Union to whole China's long-term in a trade deficit position,More than seventy percent of the trade deficit from China.Long-term trade deficit is the underlying cause of trade friction."DingDou to our newspaper said,"China in the eu eyes or non-market economy countries,This makes the European Union more easily to China has launched anti-dumping measures."

　　控制产能积极应对

Control capacity to actively respond to

　　在重重围堵下，我国陶瓷业出口形势严峻。如何在夹缝中走出一条新的发展道路成为陶瓷行业的当务之急。

In layer under the containment,Our country ceramics export the grim situation.How to squeezed out of a new development road become the urgent matter of the ceramic industry.

　　短期看，陶瓷出口企业应积极应诉，依靠政府逐步渡过难关。霍建国指出，应对困境需要民间和官方的共同努力。“欧盟总体还是要维持合作的氛围，企业在立案后的积极应诉对降低最终税率有一定效果。”他认为，企业还应在政府的引导下协调出口秩序，特别要注意通过与当地的合作摸清当地市场的规则以及销售渠道，建立互利共赢的合作伙伴关系。霍建国与金柏松一致认为，行会商会应加强沟通工作，形成企业自律从而化解矛盾。

Short-term look at,Ceramic export enterprises should actively appearance,Relying on government gradually tide over the difficulties.HuoJianGuo pointed out that,Deal with the trouble, need the joint efforts of the folk and official."The European Union general or to maintain atmosphere of cooperation,Enterprises in the filed of positive appearance after to reducing the final rate have certain effect."He thinks,Enterprise should also be in government under the guidance of coordinate export order,Special attention should be paid to through the cooperation with local of local market rules and sales channel,To establish mutually beneficial and win-win partnership.HuoJianGuo and JinBaiSong agreed,Guild chamber of commerce should strengthen communication work,Forms the enterprise self-discipline so as to resolve contradictions.

　　长期看，控制产能、规范竞争环境、促进产业升级、扩大内需等措施将促进陶瓷行业走出低谷。金柏松强调，解决产能过剩是实现产业升级的先决条件。“政府应当形成约束机制控制过度投资以及企业间的低价竞争策略。只有控制了产能，价格回升，企业才能将资金投入研发，促进产业升级，进而考虑开拓新的市场。”这同样需要企业和政府的共同努力。金柏松认为，扩大内需是陶瓷业下一步的发展方向。

The long run,Control capacity/Standard competition environment/Promote industrial upgrading/To expand domestic demand, etc measures will promote the ceramic industry went out of whack.JinBaiSong emphasize,Solve excess capacity is to achieve industrial upgrading the prerequisites."The government should form constraint mechanism control excessive investment and low price competition between enterprises strategy.Only control the productivity,Rebound in prices,Enterprise to put money into research and development,Promote industrial upgrading,Then consider to open up new markets."It also needs the joint efforts of the enterprise and the government.JinBaiSong think,Expanding domestic demand is the development direction of the ceramic industry.

　　“作为经济转型国家，中国将在加入世贸组织15年后，即2016年自动获得完全市场经济地位，那时中国面临的贸易摩擦状况便会好转很多。”丁斗表示，一方面，企业在当下应努力“提高内功”;另一方面，积极实施“走出去”战略，适当到其他和欧盟有自由贸易协定的国家去设厂来规避反倾销调查和反倾销税。

"As a national economic transformation,China's accession to the world trade organization in 15 years,In the year 2016 automatic gain full market economy status,At that time, China facing the trade friction condition will improve a lot."DingDou said,On the one hand,Enterprise in the present should try to"Improve internal work";On the other hand,Actively implement"Go out"strategy,Appropriate to the other and the European Union have free trade agreement country to factories to circumvent anti-dumping investigation and anti-dumping duties.