在汽车市场整体低迷的状态下，出口成为难得的亮点，日前，中国汽车工业协会发布数据显示，2012年，中国汽车出口突破了百万辆，达到105.6万辆，同比增长29.7%。其中，以巴西、俄罗斯为代表的“金砖”国家成为汽车出口的重点市场。

In the automobile market downturn overall state,Export become a rare bright spot,a,China's auto industry association released data show,In 2012,,China's automobile export broke through the millions of vehicles,A total of 1.056 million cars,Year-on-year growth of 29.7%.the,In Brazil/As a representative of Russia"nuggets"Countries become the focus of the export market.

　　尽管数据可喜，但是对比2012年我国汽车产销近2000万辆的规模，汽车出口所占比例仍然显得有点微不足道。中国汽车工业协会秘书长董扬表示：“中国还不是汽车制造强国，汽车出口也处于初级阶段，未来仍应不断提高核心竞争力，提升出口水平。”

Although data good,But the contrast in 2012, car production and sales of nearly 20 million the size of the car,The proportion of export still seem a bit small.China's auto industry association secretary general DongYang said:"China is also not car manufacturing power,Automobile exports also in the primary stage,The future is still should constantly improve the core competitiveness,Ascension export levels."

　　经过10余年的飞速发展，我国汽车工业来到了向出口转型的节点，而此次出口首超100万辆将是这一过程中的一个里程碑。

After ten years of rapid development,Automobile industry in our country to export to the transformation of the node,The export first super 1 million vehicles will be the process of a milestone.

　　开始转型

Began to transition

　　尽管我国汽车出口开始较早，但是与中国汽车工业一样，“散乱差”一直是出口整体状况的写照。到2008年金融危机之时，这种出口模式受到了严重的冲击，当时各国为保护本国汽车产业而纷纷提高贸易门槛，中国汽车出口跌落谷底。

Although our country automobile export start earlier,But with China's automobile industry,"Scattered difference"Has been the whole export status of portraiture.To the financial crisis in 2008,The export model suffered a serious impact,At that time in order to protect the domestic automobile industry and improve trade in the threshold,China's automobile export crashing to earth.

　　直至2010年，中国汽车出口才恢复了元气，中国汽车工业协会副秘书长师建华介绍说：“经历了两年的市场波动后，我国汽车出口恢复了快速增长的态势，无论是在传统的亚非拉市场，还是印度、巴西等新兴市场，都取得了较大进展。以巴西、俄罗斯为代表的‘金砖’国家成为我国汽车出口的重点市场。” 

Until 2010,China's automobile exports resumed its vitality,China's auto industry association deputy secretary-general ShiJianHua said:"Through two years after the market fluctuation,China's automobile export resume a rapid growth trend,Whether in the traditional Latin America market,Or India/Emerging markets such as Brazil,Has made great progress.In Brazil/As a representative of Russia‘nuggets’Countries become the focus of China's automobile export market." 

　　在出口目的地调整的同时，我国汽车出口的产品结构日趋合理、目标市场逐步升级、出口方式也在向投资型转变，品牌建设和售后服务体系不断升级。据了解，奇瑞、长城、力帆等中国汽车厂商也已经迈出了在海外投资建厂、发展规范的服务网点等“走进去”的步伐。

In the adjustment of export destination at the same time,China's automobile export product structure is reasonable/Target market gradually upgrade/Export way to change in investment,The brand construction and after-sales service system constantly upgrade.It is understood,chery/The Great Wall/Areas, Chinese automobile manufacturers have also been made in overseas investment and construction/The development of standardized services network, etc"Went in"pace.

　　反攻国内

Counterattack domestic

　　出口海外为自主车企带来更多的销量以及更高利润的同时，对于其国内市场的开拓也有着重要的助力。

Export overseas for independent car to bring more sales volume and higher profit at the same time,For its domestic market development is also important power.

　　目前，一些车企已经明显尝到了这一模式的甜头。以自主品牌的“黑马”长城为例，由于其多年在海外市场的耕耘，目前获得了较好的口碑并且逐步出口到中等发达国家，这为其提升品牌形象有着十分重要的作用。当前，长城在国内的热销多少受益于其品牌形象的打造。

At present,Some car enterprises have obvious tasted the sweet taste of this model.With the independent brand"Dark horse"The Great Wall as an example,Because of its many years in overseas market cultivation,At present we have got a good reputation and gradually exported to moderately developed countries,This is its brand image has a very important role.The current,The Great Wall in China sell like hot cakes much benefit from its brand image of the build.

　　现在，更多的自主车企已经意识到了这一途径的可行性，这也将是未来我国汽车出口迎来转型的一个内因。

now,More independent car enterprises have realized that the feasibility of the approach,This will be the future in China's automobile exports the transformation of a internal cause.

　　风险意识

Risk awareness

　　即便是出口一片大好，但是风险意识不可或缺，在自主品牌走向国际化的过程中，一方面需要注意国际标准的问题，另一方面在海外建厂是自主品牌长期的发展方向。

Even export a piece of good,But risk awareness indispensable,In the independent brand in the process of internationalization,On the one hand need to pay attention to the problem of international standard,On the other hand in the overseas factory is the independent brand long-term development direction.

　　2012年，两家国内车企因在出口到澳洲的汽车上使用了石棉配件而被责令召回，此事的发生给中国制造的汽车带来了不小的负面影响。这就是典型的由于国产车不熟悉国际主流标准而导致的失误。

In 2012,,Two domestic car enterprises in export to Australia because of the car used asbestos accessories and was ordered to recall,It happened to chinese-made cars brought a lot of negative effects.This is the typical because are not familiar with the international mainstream standard and lead to mistakes.

　　更重要的是，目前我国自主品牌仍存在核心竞争力的差距，因此只能在较低水平的国际市场进行竞争，尚不能达到发达国家和地区的门槛。

More important is,At present our country independent brand still has the core competitiveness of the gap,So only in a relatively low level of international market competition,Still cannot achieve the threshold of the developed countries and regions.

　　同时，对比跨国车企，没有一家车企能够仅依赖一个地区的市场而长盛不衰的。所以，国产车能够在海外某一地区站稳脚跟，在当地建设工厂，实现本土化产销，也是该品牌的常胜之道。 因此，在庆祝出口超100万辆的同时，仍然要思考如何寻求走得更加长远的途径。

At the same time,Contrast multinational car enterprises,Without a car enterprises can only rely on an area of the market and enthusiastic.so,Are in an area to overseas gain a firm foothold,In the local construction factory,To realize the localization of production and marketing,Is the brand of the way of winning. so,To celebrate the export over 1 million cars at the same time,Still have to think about how to seek go more long way.