在2013年1月份的最后一天，赶在蛇年春节来临前夕，庆祝中国汽车年度出口突破百万辆的活动由中汽协主导召开了。

In January 2013 at the last day,Cast in the year of snake coming Spring Festival eve,To celebrate the Chinese car annual export breakthrough units by the activities of leading ZhongQi held.

　　2012年，中国汽车出口突破了百万辆，达到105.6万辆，同比增长29.7%。其中，以巴西、俄罗斯为代表的“金砖”国家成为汽车出口的重点市场。经过10余年的飞速发展，我国汽车工业来到了向出口转型的节点，而此次出口首超100万辆将是这一过程中的一个里程碑。

In 2012,,China's automobile export broke through the millions of vehicles,A total of 1.056 million cars,Year-on-year growth of 29.7%.the,In Brazil/As a representative of Russia"nuggets"Countries become the focus of the export market.After ten years of rapid development,Automobile industry in our country to export to the transformation of the node,The export first super 1 million vehicles will be the process of a milestone.

　　尽管突破百万辆，但是对比2012年我国汽车产销近2000万辆的规模，汽车出口所占比例仍然显得有点微不足道。出席庆祝活动的中国汽车工业协会秘书长董扬表示：“中国还不是汽车制造强国，汽车出口也处于初级阶段，未来仍应不断提高核心竞争力，提升出口水平。”

Despite millions of a breakthrough,But the contrast in 2012, car production and sales of nearly 20 million the size of the car,The proportion of export still seem a bit small.To attend the celebration of Chinese auto industry association secretary general DongYang said:"China is also not car manufacturing power,Automobile exports also in the primary stage,The future is still should constantly improve the core competitiveness,Ascension export levels."

　　“热数据”还需“冷思考” 

"Thermal data"Still need to"Cold thinking" 

　　2012年是中国汽车产业进入微增长时代后的第二年，中国汽车产销已经连续两年不到5%的增长，但同期汽车出口却实现30%到50%的高增长，增速最高者吉利汽车竟实现164%的惊人一跃。虽然中国整车出口迈上百万辆的新台阶，达到105.6万辆，但这仍不算多，因为这一数字只能与泰国、土耳其这些国家相提并论，能否进入汽车出口前十强都是问题。

In 2012, is China's automobile industry to enter the micro growth after the second year of age,China's auto production and marketing have two consecutive years less than 5% of the growth,But the car but export to 30% to 50% of the growth,Growth expect that geely automobile to 164% leap amazing.Although the Chinese vehicle export Wallace millions of a new step,A total of 1.056 million cars,But it is still not many,Because this number can only and Thailand/Turkey in these countries,Can enter the car exports are the top ten questions.

　　把中国数据与国外对比一下，我们就会发现问题。德国，2012年汽车生产量587万辆，其中77%的451.6万辆出口到海外；日本，去年前11个月仅丰田的出口量就高达189万辆，占全部产量的46%;韩国，2012年汽车出口量约在320万辆左右，占全部产量的70%;墨西哥，2012年前10个月汽车出口量198万辆；西班牙，2011年汽车出口量就已达212万辆，占比高达9成；英国，2012年共生产汽车158万辆，其中出口汽车约127.6万辆，约占81%。

The Chinese and foreign contrast data,We will find out problems.Germany,2012 years of automotive production capacity of 5.87 million cars,77% of the 4.516 million cars exported to overseas;Japan,The first 11 months of last year only Toyota's exports up to 1.89 million vehicles,The total yield of 46%;South Korea,In 2012, auto production is about 3.2 million cars or so,The total yield of 70%;Mexico,2012 years ago ten months auto output of 1.98 million cars;Spain,In 2011, auto output has 2.12 million vehicles,Accounted for up to 9 into than;British,2012 1.58 million vehicles have been produced,The export car about 1.276 million cars,About 81%.

　　可见,从汽车出口总量上看，中国的排名应列在德国、日本、韩国、墨西哥、美国、西班牙、英国等七国之后，法国和加拿大料也在中国之前，与泰国、土耳其不相上下，所以能否挤进前十强还真有点悬，需待各国去年出口数据明确后才能见分晓。

visible,From the car on the exports,China's ranking shall be listed in Germany/Japan/South Korea/Mexico/The United States/Spain/England after seven,France and Canada material also in China before,And Thailand/Turkey close,So can squeeze into the top ten also really a little suspension,All countries need to be last year export data after clear to know.

　　而从汽车出口比例上看，中国汽车出口总量仅占总产量的5.5%，虽照2010年的3%有大幅提升，但却仍然没有恢复到金融危机前2008年6.9%的水平。但即使是6.9%，与其他主要汽车生产国相比，都是少得可怜，西班牙、比利时高达90%，德国、墨西哥、英国在80%左右，韩国、法国、土耳其在70%左右，日本超过50%，连金砖四国的印度、巴西也都超过13%。虽然泰国出口总量与我国大体相当，但出口量所占比重却也高达42%。

And from a car on the export proportion,China's automobile exports accounted for only 5.5% of the total,Although according to 3% in 2010 has improved significantly,But there is still no return to the financial crisis in 2008 before the level of 6.9%.But even if is 6.9%,Compared with other major automobile producers,Is little,Spain/Belgium is as high as 90%,Germany/Mexico/British at around 80%,South Korea/France/Turkey at around 70%,Japan more than 50%,Even the bricks of India/Brazil is more than 13%.Although the Thai exports and the general quite,But the proportion of output but also is as high as 42%.

　　同时，中国现在并且将来一段时间仍然会是一个汽车进口大于出口的外贸入超国家。按海关统计数据，2012年中国进口整车113万辆，出口整车99万辆，两者相抵，入超14万辆。据中汽协市场贸易委员会最新预测，2013年整车入超规模可能会扩大到15万辆。

At the same time,China now and the future period of time will still be a car imports more than export foreign trade import surplus countries.According to customs statistics data,In 2012, China imported 1.13 million cars vehicle,The export 990000 cars,Both offsetting,Import surplus of 140000 cars.According to ZhongQi market trade commission of the latest forecast,In 2013, the scale of inflow may expand to 150000 vehicles.

　　“高技术”才是“硬实力”

"High technology"is"Hard power"

　　近期，工信部、财政部、发改委等部门日前联合发布《关于加快推进重点行业企业兼并重组的指导意见》：“鼓励汽车企业‘走出去’，把握时机开展跨国并购，在全球范围内优化资源配置，发展并完善全球生产和服务网络，提升国际化经营能力，增强国际竞争力。”

recent,Letter department work/The ministry of finance/Development and reform commission and other departments recently jointly issued[About accelerating key industry enterprise merger and reorganization of the guiding opinions]:"Encourage automobile enterprises‘Go out’,Seize the opportunity to carry out cross-border mergers and acquisitions,In the global scope optimize the allocation of resources,To develop and perfect the global production and service network,Ascension internationalization operation ability,The enhancement of international competitiveness."

　　对于整车国际消费市场，与国内一样，同样存在消费升级，海外汽车消费包括中国车企主要目的国的汽车消费都在悄然升级，产品也有高端化的发展趋势。

For the international consumer market,And home,There is also a consumer upgrade,Overseas automobile consumption including China car enterprises the main country of destination car consumption are quietly upgrade,The product has the trend of the development of high-end.

　　科技创新是自主品牌车型高端化最有力支撑，所以创新也是迎接世界竞争的利器。前不久，中国汽车技术研究中心、上汽通用五菱汽车股份有限公司成为全国第五批开展创新型企业试点企业，早在6年前，一汽集团、吉利汽车、奇瑞汽车、宇通客车已在列。在科技部发布第五批创新型试点企业的前半个月，国家发改委主管的国家认定企业技术中心已经公布了第19批。

Science and technology innovation is the independent brand high-end models the most powerful support,So innovation is also welcome the world competitive edge tool.Not long ago,China's automobile technology research center/SGMW automobile co., LTD., become the fifth group to carry out innovative enterprise pilot enterprises,As early as 6 years ago,Faw group/Geely automobile/Chery automobile/YuTong bus has set up a file in the column.Issued by the ministry of science and technology the fifth group of innovative pilot enterprise of the first half of the month,The national development and reform commission of the state that enterprise technology center has released of 19.

　　在支持企业出口方面，早在2006年，比亚迪、吉利、吉奥等自主品牌车企业都获准成为首批“国家汽车整车出口基地企业”，国家从10个方面对整车产品出口给予政策支持。

In support of enterprise export,As early as in 2006,byd/Giovanni cobolli gigli/Geoff wait for own brand car enterprise is allowed to become the first"The country's car vehicle export base enterprise",Countries from ten aspects of the products are exported to give policy support.

　　如果认真研究过列入国家级企业技术中心或创新型试点企业的名单，不难会发现，在列企业绝大多数是自主品牌车企。创新是国家对自主品牌企业扶持的最佳切入点，外资企业始终不肯把最核心的技术放在中国，国家支持自主品牌车企也就无所非议，国家希冀自主品牌车型在海外市场上大展拳脚。

If carefully studied included in the national enterprise technology center or innovative pilot enterprise's list,Will find that it is not difficult to,Among the enterprise most is the independent brand car enterprises.Innovation is the national independent brand enterprise support to the best breakthrough point,The foreign capital enterprise still refused to put the most core technology in China,The state supports the independent brand car enterprises also have no exception,National hope for the independent brand models in the overseas market it into.

　　“走出去”更要“走进去”

"Go out"more"Went in"

　　从数据中不难发现：轿车出口量增速最为明显，超过平均增速15个百分点，占汽车出口总量的半壁江山，而越野车出口数量下滑。自主品牌仍是出口的主力军，占据绝大部分出口份额。奇瑞凭借17.4万的整车出口量，占据领头羊的位置。随着我国自主品牌企业的发展，许多企业在汽车出口方面从贸易型转向投资型，在一定程度上体现了深度合作的意愿和长期发展的态势，但能否真正走进去，仍是关键点。

From the data it is not hard to find:The car exports most obvious growth,More than the average rate of 15%,Automobile exports of deodorants,And off road export decline in Numbers.The independent brand is still the main export,Occupy the majority of export share.Chery with 174000 vehicle exports,Occupy the leading position.Along with our country independent brand development of enterprise,Many enterprises in automobile export from trade to investment,To a certain extent reflects the depth of cooperation will and long-term development of the situation,But will it really went in,Is still the key point.

　　中国的汽车出口肇始于上个世纪90年代，以解放、东风为标志的卡车，受到俄罗斯为代表的东欧国家青睐，正所谓一时风起云涌，也导致良莠不齐、鱼目混珠。很多二手卡车被翻新或攒弄后，以新车名义卖出去，甚至连一张起码的俄文版操作说明都没用。

China's auto export began in the 90 s,To liberation/Dongfeng represented the truck,By Russia as a representative of eastern European countries favour,What is called a blustery,Also lead to the good and bad are intermingled/Pass away the sham as the genuine.A lot of second-hand truck was renovated or save after get,By analyzing the new charity out,Even a Russian version of at least instructions are useless.

　　此外，出口的中国车企，往往陷入短视怪圈，不投资、不设厂，最多CKD(汽车以完全拆散的状态进口之后再组装成整车），结果数年前随着俄罗斯提高进口准入门槛和加大保护本土汽车工业，中国车企兵败俄罗斯，成为一个重要教训。2013年，中国的汽车出口仍会保持较高增长，但数量的背后缺乏必要的品牌意识，售后服务、法律法规、品牌塑造，都是支撑“走进去”的关键要素，董扬认为在未来的汽车出口中，要避免三种情况的发生。首先是片面追求数量，“投入太多却收不回来，引发资金流断裂，将会致使企业遭受损失。”其次是片面的合资，以及对当地法律的忽视。

In addition,Export of Chinese car enterprises,Often in myopia circle,Do not invest in/Don't put,Most CKD(The car was completely disassembled state import then assembled into the vehicle),Results several years ago with the Russian enhances the import barriers to entry and increase the protection of local auto industry,China car defeat to Russia,Become an important lesson.In 2013,,China's auto export growth will remain high,But behind the number of the lack of necessary brand awareness,After-sales service/Laws and regulations/Brand shaping,Are support"Went in"Key elements of the,DongYang think that in the car of the future exports,To avoid the happening of the three conditions.The first is one-sided pursuit of quantity,"Put too much but do not receive back,Flow caused by fracture,Will the loss of the enterprise."The second is one-sided joint venture,And the local laws of neglect.

　　同时，中汽协副秘书长师建华也认为目前中国汽车品牌的出口仍然处在初级阶段，并且存在缺少核心技术、国际综合管理能力较弱、同质化和无序竞争、成本压力以及日益复杂的国际贸易环境等不足和困难。（林东）

At the same time,ZhongQi association deputy secretary-general ShiJianHua also say that at present China's automobile brand exports are still in the primary stage,And there the lack of core technology/The international comprehensive management ability is weak/Homogenization and disordered competition/Cost pressure and increasingly complex international trade environment, such as insufficient and difficulties.(LinDong)